Coffee shops that sell only coffee are in a hurry to change? Cafes need to be diversified

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Have you ever noticed what changes have taken place in the operation of coffee shops around you in the past 20 years?

In 1997, Shangdao Coffee entered the Chinese mainland area, and at the same time, it also started the business trend of coffee shops. The entry of Shangdao Coffee led to the business model of the first generation coffee shops, "Coffee + simple meal". Slowly draw the public's attention to coffee by providing the meals that Chinese people are most familiar with.

However, the taste of simple meals seems to be relatively strong, so when Starbucks entered the mainland in 1999, it removed the light meals with strong flavor and turned them into light foods such as sandwiches and bread, introducing Western eating habits and leading coffee to the orientation of petty bourgeoisie and extravagance, and formed a second-generation coffee shop business model.

The second-generation coffee shop business model has lasted in the mainland for more than 10 years, and has become a reference template for many coffee shops in the future. Until 2015, boutique coffee culture swept in, many coffee shops in order to pursue a more pure coffee culture, so more and more coffee shops only sell coffee model, and formed the third generation of coffee shop business model-boutique coffee shop.

For such a business model, at the very beginning, someone asked whether it would be possible to survive in this market by simply buying coffee without light meals and desserts. At that time, many cafes and coffee brands were full of confidence in this boutique model. But today, eight years later, people seem to have returned to the nature of coffee shops, and gradually formed the fourth-generation coffee shop business model: boutique coffee + light meals.

Why is the coffee shop operating back to the first generation after going around? Because the needs of mass consumers have not changed. The consumption of all drinks is based on what will be considered after you have a full stomach. In fact, in the business model of most coffee shops in the country and even around the world, we can see that coffee shops with good business and coffee shops with good reputation are basically inseparable from diversification. Of course, there are also unitary coffee shops that can be very successful, but the proportion is very small and will only be concentrated in the central area of the big city.

For small cities, coffee is more of a drink for mass consumers, and diversified management is very important if they want to attract consumers to see their own brands in many beverage stores.

A few days ago, an article said that the managers of many coffee shops in Shanghai are discussing how to change their business scope, change their licenses, and so on, hoping to change from a coffee shop to a shop with coffee, light meals and wine. to create a full-time business model. Some netizens think that cafes that only sell coffee can survive, ah, because more and more people like the quintessence, why not continue to stick to it; some netizens think that shops that only sell coffee are lucky to survive, but not to survive, so compromise with reality is the right choice. When the supply of coffee shops with single operation exceeds demand, it has once again become the consideration of operators to let more consumers choose their own brands and provide consumers with more choices.

The English Cafe of coffee shop, which originally means Community Access For Everyone (coffee shop is the interface for people to communicate), creates a place for people to gather together for communication, which is the original meaning of coffee shop.

People who come to coffee shops may return to pursue boutique coffee, may need coffee drinks, may need food, but also need scenes. To meet the needs of more customers, in order to have a more long-term development. In this era of extreme volume of the market, people gradually understand that the most important thing is how to survive and how to accumulate more good reputation and loyal customers for brands and coffee shops. Photo Source: Internet

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