Why do college students collectively ask Ruixing to deliver coffee? How strong is the coffee consumption power of college students?

"first of all, I 🥤🥤, secondly I will be sent first, secondly I am a student, college students are here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, college student here I am a college student, college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, the college student is here! I am a college student, I am a college student! "

Since Rui Xing was collectively PUA by netizens not long ago, Rui Lucky has ushered in a new round of bombardment in the comment area. Many netizens said that now they open the Little Red Book to read Ruixing's post, and all the comments below are still very long. The interactive comments on the post will take a long time to see, and they all say that the interactive experience is really bad.

In particular, every time Ruixing released a new product, the comment area is all comments, and each one is very long, while the comments are high, resulting in ordinary users' messages in the comment area can not interact normally.

Why do "college students" bomb the Ruixing comment area one after another? The reasons are as similar as ever. Before, netizens collectively PUA Ruixing, because many friends posted that as long as everyone complained about Ruixingyou on social software, and then they would drink other chain brands if they were not cheap, then big data would identify the demand, and Rui Lucky system would issue low-cost coupons to the account where the post was posted.

The same is true of this "college student" coffee delivery, and a small partner sent a message saying that as long as it was sent in this way, it would allow Ruixing to distribute 0.1 yuan of designated products to buy, thus causing a large number of "college students" to collectively ask Ruixing to deliver coffee.

However, for every time a new product is released, there will be an influx of "college students" to brush the screen, many netizens think that this is a strategy in the business war, and these "college students" are more likely to affect the interaction between the government and users through comments on the screen.

Some netizens think that some of them are really college students, because lucky's mainstream consumer group of college students accounts for a large part, so they are willing to try operations that can get more concessions, so they are attracted to follow suit.

This may be a business war, or it may really be Ruixing's marketing strategy. Because college students belong to a special part of consumers, and they are also a huge and inestimable mass in the coffee market, they have not yet entered the society, but they have a certain consumption basis, so cheap coffee is very popular among college students. And Ruixing, both in terms of products and pricing, have captured the characteristics of college students' coffee demand.

At the same time, Rui Xing also knows how to use social interaction to pay attention to the needs of consumer groups, which can not only give people an opportunity to make suggestions and speeches, but also make consumers have a more sense of participation. And the coupons issued from time to time / (there may be) to hide the activities of getting coupons can also reduce the burden of "coffee socialization" on college students' wallets.

It can be said that college students rely on lucky luck to continue their lives, and lucky students also rely on college students to supplement their "blood bars".

Photo Source: Internet

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