Bring your own "gold" cup to McDonald's for coffee, and netizens focus on "cheating".

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Last week, McDonald's launched another gold-themed campaign in which non-disposable containers with gold elements can get a cup of milk coffee for free, causing a wave of "looking for gold cups" on the Internet.

Before the official start of the activity, netizens began to get ready to rummage through the cabinets to find the most dazzling golden baby in the family. After all, it is very simple to bring your own cup, but there are not many people who want the cup to contain golden elements. It seems that the time has come to test netizens.

Do you think the golden cup of this event will be like this, ↓↓↓?

Or like this, ↓↓↓.

If so, you underestimate the sand sculptures of netizens. Next, let's take a look at the outstanding players who are on the list at the scene.

These pans don't come from Starbucks, do they?

Forced "cheating" group: compared to the real golden cup, netizens show what is meant by "I don't want you to think, I want to feel"! I said it is golden, it is our "Maimen" pie, worthy of the name of a "golden cup". OK, all right!

"copy mechanically" group: there is no gold in the cup? Never mind, netizens will use "golden" to help you dress up. You see, adding a lock makes it glittering. How noble this cup of coffee looks!

The gold color is not enough, the gold word will come together.

Wait a minute, the netizen who brought the KFC cup into the wheat door to play coffee is a little too much.

Red Bull: this is something I didn't expect

Some netizens said that McDonald's employees will exchange free coffee for everyone even if they do not bring golden cups, which shows that McDonald's is focused on participation this time. In fact, as early as two years ago, McDonald's launched a similar campaign: bring your own golden rice bowl and get a Mcwhirlwind. The aim is to promote McDonald's new APP, but also to further strengthen the "McDonald's" brand impression. Many netizens responded one after another, bringing their own golden bowl to McDonald's to "beg for ice cream".

In the "golden" theme activities launched by McDonald's many times, the definition of "golden rice bowl" or "golden cup" is a container with golden elements. Loose restrictions stimulate the personality and creativity of the public, with the emergence of strange props such as ramen bowls, snow pans, rice cookers, trophies and so on.

Different from the unoriginal photo clocking in, its own form can stimulate the public's imagination and initiative, and work with the brand to create this offline interaction. Under the dual attraction of free goods and fun novelty, people who are afraid of "social death" are still willing to go into offline stores to complete the challenge, and go back online to tell their experiences and share the joy of "wool". Fully demonstrate the "as long as I am not embarrassed, embarrassed is someone else," the Internet spirit.

When the name of 'McDonald's' was teased by countless netizens, McDonald's quickly seized the opportunity to boldly take this as a marketing point and take 'gold' as its main element. It is not to put 'gold' into restaurants or posters as a visual element, nor to modify employees' clothing and store decoration, but to thoroughly integrate brand elements into themselves through a variety of more concrete and more truly in line with the needs of consumers. Become a part of their own, this is the essence of McDonald's "gold" marketing.

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