Is it reliable to join a coffee shop? Well-known coffee chain was arrested for deceiving more than 30 million Chinese to flee to Thailand.

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

What is the risk of joining / investing in coffee brands that do not have a mature industrial chain? "Red Island Coffee", which was once very popular in many Asian countries, is a proper classic case.

The brand "Red Island Coffee" was born in 2008 when the global financial crisis broke out. At that time, many rich people and businessmen in China were afraid of money depreciation and loss, so they wanted to preserve the value of their funds by way of investment.

So Zhang Yufa, a Chinese from Malaysia, saw this and set up a "Red Island Coffee" in Malaysia. The coffee shop is decorated with very high-end decoration, although there are few dishes, but it gives people a very foreign feeling as a whole, and because of the high price, the people who consume coffee on Red Island are high-income people, including many Chinese businessmen.

At the beginning, the service of the coffee shop is very advanced, both products and services are very popular with consumers. After becoming a place for more and more high-income people to turn coffee shops into places for business negotiations, Zhang Yufa began to promote: "Red Island Cafe, your ideal investment project, you only need to invest 10,000 yuan, you can receive a large dividend every month. The annual interest rate is as high as 10%. The more you invest, the more you earn."

Wow, low investment leads to high returns, and many businessmen are tempted! Of course, at the beginning, no one dared to invest. After all, the market was not good, and it was another project that suddenly emerged.

However, there is no shortage of the first person to taste the cake. These people really received a high dividend a month after they invested 10,000 yuan.

As a result, such low-investment and high-return projects quickly became popular in Chinese circles and Chinese businesspeople. At the same time, Zhang Yufa also came to China to increase publicity. Seeing that the dividend of Red Island Coffee is so high, many Chinese businessmen have also invested one after another, and Red Island Coffee has indeed opened more and more, and business can be said to be "booming"!

Zhang Yufa also promised: "shareholders can actively develop the middle and lower line, as long as you can pull in new investment, on the original basis, we have higher dividends and interest."

As a result, more Chinese people invest in Red Island Coffee, while Zhang Yufa has already earned more than 30 million! And then quietly ran away while constantly encouraging more people to set up offline!

But for a while, no one found that the founder of Red Island Coffee had run away. Although it had not been paid dividends for several months, people did not pay much attention to it, because there were more and more stores of Red Island Coffee, thinking that there must be a lot of dividends. People also did not pay attention to the specific operation of Red Island Coffee as a whole.

Until several months later, some investors found that they did not seem to get a dividend for a long time! So when I went to find Zhang Yufa, I found that he had run away! Ran back to Malaysia... At this time, people realized that they had been cheated, and they also realized that the management of Red Island Coffee has been very poor, and there are almost no products in the store for consumers.

And the first batch of investors who joined Red Island Coffee were also entrusted by Zhang Yufa. In fact, no one invested in such a store at all at that time. When Zhang Yufa returned to Malaysia, the first thing was to make good relations. When these deceived victims took him to court, Zhang Yufa had already found a scapegoat. In this way, Zhang Yufa swaggered out of the detention center in full view of the public.

Subsequently, Zhang Yufa also opened a shell financial company in Malaysia and began to "draw a big cake" crazy. by means similar to Red Island Coffee, he did a variety of pyramid selling business, focusing on low investment and high risk. mainly aimed at the crowd is also Chinese businessmen.

Over the years, nearly 2 million Chinese have been cheated in China alone. However, in the later period, Zhang Yufa's situation was too big, so the Chinese government also targeted him, determined that Zhang Yufa's company was a pyramid scheme organization, and began the manhunt.

At this time, Zhang Yufa also fled to Thailand and planned to spend money on relationships. As a result, the Thai government did not accept him and, together with Malaysia and China, arrested Zhang Yufa.

But at that time, people who invested in other pyramid selling businesses such as Red Island Coffee didn't get a penny back because the money had long been wasted.

Cheap things are not good, this sentence, whether put in commodities or investment, is worthy of everyone's caution! Nowadays, there are more and more low-investment coffee brands, but a lot of content is the mode of copying and pasting other brands, and there is no strong product power to compete with other brands.

Today, the coffee chains that can survive in the coffee market have several things in common: the brand has a high reputation, stable products, novel products, and enough investors to maintain the operation of the brand.

Do not simply be blinded by the propaganda of low investment and high return.