Hot search again! The new rules of pleasant queuing are controversial.

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On the evening of August 5, # Tea Yue Color does not support ordering and two people queuing up at the same time # the topic was ranked No. 1 in hot search, with 300 million readings, which aroused the attention and heated discussion of many netizens.

On July 4, a consumer posted on the social platform that she and her friends wanted to buy tea. After learning that the new rules for restaurants require them to order first and then line up for meals, they decided to split up and form a line. However, when picking up the meal, the clerk learned that the meal was ordered at the same time, so he asked them to wait in line again.

Prior to this, some stores with a pleasant tea face implemented the new rules: after ordering, they must line up to scan the code and pick up meals at the scene. Clerks from many stores in Changsha said that at present, stores near Wuyi Square still use the cup mode of queuing for meals many times, which in principle does not support two people standing in line at the same time.

This topic has aroused discussion among netizens, with some netizens saying that milk tea is always made in order, and that the behavior of bloggers queuing separately is tantamount to jumping the queue, which is unfair to people who have been queuing up in order.

According to the Southern Metropolis Daily, the person in charge said that the store had encountered a similar situation before, and some customers who came alone thought they had been "cut in line" and complained to the enterprise. Therefore, in principle, it is not recommended that two people line up separately, but when they fall into the store, there may be varying degrees of deviation because of the execution and communication of the store. The official also said: "at present, most of the internal test stores that use the write-off to get the cup can pick up the cup within five minutes after the write-off, which is only faster than the better way before, but it also depends on whether it is the peak tourist season."

However, most netizens questioned that the "penalty station" queue is actually a kind of hungry marketing, in order to increase the flow of people to stay in the store and create a hot illusion. Some netizens said that they were attracted by many people when they bought it for the first time, while others said that they had to wait in line outside the store, whether it was hot or rainy.

Many netizens even shared a similar experience in the comments section. One of them said: "at that time, there were only three people standing in line to order food, and there were only seven or eight people waiting in line for food, but they waited for half an hour." In addition, coupled with the oral broadcast of shop assistants, consumers have to wait in line for longer.

Some netizens have tried to drink a cup of tea in a store. They have to go through three teams: ordering, checking code and picking up meals. For this kind of "penalty station" meal, many netizens said that they do not understand, and even feel outrageous.

As a matter of fact, this is not the first time that people with a pleasant appearance have rushed to hot searches because of the problem of queuing. At the beginning of this year, some stores with a pleasant tea face put up signs saying "wait in line to pick up food, do not call a number", stipulating that you cannot leave after ordering, you must queue up at the scene, and once you leave the queue, you have to queue again. At the same time, some stores have also shut down the ordering system of Mini Program.

In addition, many netizens posted that individual consumers need to line up in two queues, while consumers with partners can queue separately, resulting in a lot of single consumers who order in front of them have to wait longer than the latter.

In response, the brand issued an apology and said that the original intention of the adjustment was to give customers a better consumer experience and drink taste.

For many admired consumers, they often need to queue outside the store for a few hours, which has a great impact on the consumer experience. As for the "penalty station" queue, it is not known whether it is a marketing means of the brand side.

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