Continuously dominate the screen hot search! Lucky really won this time!
click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop
In the first week of September, there was a joint drink screen!
This morning, Ruixing micro-blog said sauce flavor latte refresh single product record, the first day exceeded 5.42 million cups and sales exceeded 100 million! Ruixing and Maotai's new soy sauce latte just came on the market, occupied the circle of friends, the heat far exceeded imagination.
The relevant information of Ruixing and Maotai has triggered a large area of discussion among netizens on major social platforms. Weibo and chatter once dominated the list continuously, including #Unauthorized addition of Maotai sales in coffee is infringement #,#Sauce latte #,#Young people's first cup of Maotai #,#Ruixing public raw material production record video #and other related words on the list of micro blog hot searches for nearly ten times!
Among them, the highest heat #Ruixing response to drinking Maotai joint coffee can drive #,#sauce flavor latte sales 5.42 million cups a day #, respectively yesterday and today once rushed to micro blog hot search TOP1 and TOP2.
The product is hot, but also happened a lot of strange things, yesterday Hubei a man in Ruixing shop angrily smashed many cups of sauce flavor latte. Soon after, Ruixing Coffee appeared on the social platform to respond to the matter, the store staff said, Ruixing staff said that customers think cream shape ugly and because there were more orders at that time, shop assistants were busy but customers felt that there was no explanation in place, then appeared to place another order directly outside the store.
However, most netizens said that this should not be in public, some netizens said, throw the ground clean not clean? He thought he was really smashing Maotai. Who was this giant baby? He looked like he was 50 years old, but he still lost his temper like a child and needed to be coaxed…Some netizens also said that he was angry because of his poor service attitude. He didn't even say a word when he didn't have any materials.
In this matter also saw the reaction of netizens, the author thinks, should not through violence and destruction to vent, should through reasonable and civilized way to express their dissatisfaction or appeal.
The reason why this joint venture was successful was that for most young people, this was the first Moutai they drank. So how much Maotai is in a cup of coffee? Media contact with Ningxia Saishang Dairy, to this, the supplier responded that "Ruixing used white wine flavor thick milk is indeed Ningxia dairy production, among which it is Maotai wine, the white wine in the formula is Maotai wine, but the content should not be disclosed due to leakage, also means Maotai wine is purchased by Ruixing." At the same time, the supplier said Maotai not only shipped wine, but also recycled the used bottles.
Moutai staff also responded,"This is the first joint cooperation between Moutai and coffee brands." But in fact, Maotai coffee has already appeared in the market." But at the same time stressed,"Coffee shop unauthorized in drinks add Maotai for sale, Even if not as a selling point propaganda, In fact is infringement." It seems that seeing Lucky Fire and wanting to follow suit to make a fortune has been blocked!!!
According to media reports, Ding Xiongjun, chairman of Maotai Group, once said that Guizhou Maotai will increase the research and development of Maotai wine chocolate, alcoholic drinks, sticks, soft ice and other products. This branch will also bring different prices and products according to different audience groups. It has to be said that Maotai understands young people.
This lucky sauce flavor latte on the line, quickly on the "top stream". Due to the explosion of soy sauce latte, Ruixing issued a thank-you red envelope to all on-the-job coffee teachers (including all full-time + part-time partners) on September 4, and once again appeared on the hot list. I have to say, this time the joint effect is full!
In the innovative beverage industry, it may contain 53-degree Guizhou Maotai sauce latte, which will be a special memory of this era ~
So the question comes, will everyone look forward to Ruixing Coffee next time with which big family or Maotai suspected to be about to launch wine chocolate?
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