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Hong Kong McDonald's announced a formal suspension of coffee sales?!

Published: 2024-03-01 Author: World Gafei
Last Updated: 2024/03/01, ▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop yesterday Hong Kong McDonald's McDonald's announced the suspension of coffee sales. From 6: 00 p.m. on Monday, Hong Kong McDonald's coffee has officially become history. As soon as the news was released, it soon fermented on various major platforms, and a large number of netizens said: "this is simply a part-time job."

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Yesterday, Hong Kong McDonald's McDonald's announced that it would stop selling coffee. Hong Kong McDonald's coffee officially became history at 6 p.m. Monday. As soon as the news was released, it quickly fermented on various platforms, and a large number of netizens said: "this is simply bad news for workers!"

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Coffee suspended from sale includes Luzhou-flavor coffee and instant coffee. Many netizens said that McDonald's cheap ground coffee was an important reason for them to choose McDonald's for breakfast, and many Hong Kong citizens said: "some are not used to it." However, careful netizens also found that McCafe coffee, another McDonald's coffee series, did not mention whether it would be suspended, so many netizens said it was "the last glimmer of hope for McDonald's".

There is also a lot of speculation that McDonald's coffee is off the market to pave the way for McCafe coffee. Just last night, McDonald's announced on its official facebook account that the 250th McDonald's coffee in Hong Kong would be upgraded to McCaf é black coffee for free starting from September 5.

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Although not all McDonald's restaurants currently have McCafe drinks, McDonald's in Hong Kong will upgrade its set drinks to McCafe coffee series (ground black coffee and freshly ground milk coffee) this month, which will be an important organizational change within McDonald's. From this point of view, the ambition of McCafe brands to grab market share in China is clear.

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In the face of the relatively sudden suspension of coffee sales, not only netizens in Hong Kong were restless, but the capital market also reacted quickly. Jierong International Holdings, the parent company of Jierong, a supplier that has worked with McDonald's in Hong Kong for many years, was recently affected, and its share price hit its lowest level since its listing, reaching 0.68 yuan today.

It is understood that Jierong, founded in 1932, is a supplier to 7-11, McDonald's, Cuihua, Yoshino and other food enterprises.

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The removal of McDonald's coffee from Hong Kong has not only caused heated discussion in Hong Kong, but also set off a wave of discussion on Chinese mainland, from state media to ordinary netizens. I have to say, in terms of popularity, no matter whether the follow-up McCafe brands series can successfully develop a new model of its own, this wave of popularity and discussion has been a very successful brand promotion. Many netizens who have seen the news reports have indeed begun to pay attention to the relevant information about McDonald's and McCafe brands, and many netizens also realize that there is a lot of marketing hype in it. To put it bluntly, this is a successful "disguised propaganda".

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However, some Hong Kong media said that although McDonald's action was an obvious hype, it may not be able to achieve what it wanted, and it did not take into account the interests of its loyal users and suppliers by announcing the removal of its products from the shelves. it's not a wise move in the long run.

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What do netizens think of the news of the "retirement suspension" of McDonald's coffee?

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