Hong Kong McDonald's announced a formal suspension of coffee sales?!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Yesterday, Hong Kong McDonald's McDonald's announced that it would stop selling coffee. Hong Kong McDonald's coffee officially became history at 6 p.m. Monday. As soon as the news was released, it quickly fermented on various platforms, and a large number of netizens said: "this is simply bad news for workers!"
![图片](https://www.gafei.com/uploadfile/202309/b70166c19ef46b3.png)
Coffee suspended from sale includes Luzhou-flavor coffee and instant coffee. Many netizens said that McDonald's cheap ground coffee was an important reason for them to choose McDonald's for breakfast, and many Hong Kong citizens said: "some are not used to it." However, careful netizens also found that McCafe coffee, another McDonald's coffee series, did not mention whether it would be suspended, so many netizens said it was "the last glimmer of hope for McDonald's".
There is also a lot of speculation that McDonald's coffee is off the market to pave the way for McCafe coffee. Just last night, McDonald's announced on its official facebook account that the 250th McDonald's coffee in Hong Kong would be upgraded to McCaf é black coffee for free starting from September 5.
![图片](https://www.gafei.com/uploadfile/202309/1f1378ee71b12cd.jpg)
Although not all McDonald's restaurants currently have McCafe drinks, McDonald's in Hong Kong will upgrade its set drinks to McCafe coffee series (ground black coffee and freshly ground milk coffee) this month, which will be an important organizational change within McDonald's. From this point of view, the ambition of McCafe brands to grab market share in China is clear.
![图片](https://www.gafei.com/uploadfile/202309/93a976e680fae2b.png)
In the face of the relatively sudden suspension of coffee sales, not only netizens in Hong Kong were restless, but the capital market also reacted quickly. Jierong International Holdings, the parent company of Jierong, a supplier that has worked with McDonald's in Hong Kong for many years, was recently affected, and its share price hit its lowest level since its listing, reaching 0.68 yuan today.
It is understood that Jierong, founded in 1932, is a supplier to 7-11, McDonald's, Cuihua, Yoshino and other food enterprises.
![图片](https://www.gafei.com/uploadfile/202309/d2bf579a8241989.png)
The removal of McDonald's coffee from Hong Kong has not only caused heated discussion in Hong Kong, but also set off a wave of discussion on Chinese mainland, from state media to ordinary netizens. I have to say, in terms of popularity, no matter whether the follow-up McCafe brands series can successfully develop a new model of its own, this wave of popularity and discussion has been a very successful brand promotion. Many netizens who have seen the news reports have indeed begun to pay attention to the relevant information about McDonald's and McCafe brands, and many netizens also realize that there is a lot of marketing hype in it. To put it bluntly, this is a successful "disguised propaganda".
![图片](https://www.gafei.com/uploadfile/202309/e366dcfae84d2c5.png)
However, some Hong Kong media said that although McDonald's action was an obvious hype, it may not be able to achieve what it wanted, and it did not take into account the interests of its loyal users and suppliers by announcing the removal of its products from the shelves. it's not a wise move in the long run.
![图片](https://www.gafei.com/uploadfile/202309/4a1b984b5937806.png)
What do netizens think of the news of the "retirement suspension" of McDonald's coffee?
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
![图片](https://www.gafei.com/uploadfile/202309/0a4a65c0757c.jpg)
- Prev
Continuously dominate the screen hot search! Lucky really won this time!
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop in the first week of September, there was a cascade of drinks on the screen! This morning, Ruixing posted on Weibo that the Maotai-flavored latte broke the single record, breaking through 5.42 million cups on the first day and sales exceeding 100 million. As soon as Ruixing and Maotai's new Maotai sauce latte came on the market, they took over their friends.
- Next
The coffee shop refuses to supply hot food to customers.
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop is near, and some friends in Hong Kong are complaining in groups that some coffee shops in Hong Kong cannot provide hot drinks, saying that it is "very strange". The friend said that because he needed to take traditional Chinese medicine at that time, he had to get hot food to assist in brewing, but the shop assistant refused, saying that
Related
- Gu Ming was exposed to bloody phlegm?! Municipal supervision: unable to identify
- Continue the encirclement and suppression! Cody wants to open 50,000 convenient stores and is desperate for lucky luck!
- Sudden! Eritrea announced the suspension of all Ethiopian flights. Ethiopian coffee exports are facing serious problems
- Introduction to Sulawesi Island, a coffee producing area in Asia and Indonesia
- What is the difference between a bottomless espresso maker and a diverter handle? What handles should I use for single and double powder bowls? Which handle is suitable for extraction and concentration?
- Can coffee beans be stored in the refrigerator? What should I pay attention to when freezing coffee beans? Why are the beans crispy after freezing?
- The price has increased 10 times?! How many cafes did Sam's Desserts save?
- Clang! Clang! Ruixing destroyed a large number of raw materials for products that will be sold in the market!
- Introduction to Brunka, the coffee producing area of Costa Rica in Central America
- Brazil releases report: More than 1000 cities have severe drought!