Go to hot search again! Netizen: lucky research market, Cudy research Rui lucky?
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Yesterday, the business war between Ruixing and Cudy # ranked No. 4 on Weibo, with topics gaining more than 16.59 million views and 11000 interactions in more than 9 hours on the list.
Lucky and Cudy have been in love and killing each other for a long time. Not only are the stores open close to each other; prices are also falling: lucky 9.9 yuan, Kudi 8.8 yuan; Maotai-scented VS Mika, the recent new product co-signature has also fought each other. Cudy's founding team and former Ruixing founder even put up a banner saying "Rui Lucky founder buys you a cup of coffee for 8.8 yuan" outside each store. On social platforms, netizens have posted pictures and teased: "the most high-end business wars often use the most simple way" and "war without gunpowder smoke".
In the price war, many netizens watched the hustle and bustle and said happily, "you two fight, don't let the coupons of 9.9 and 8.8 disappear." they fought a commercial war for the benefit of us. "Cudy and Rui Lucky have even reduced the price of coffee in KFC. I hope this kind of commercial war can be more.
Although the two coffee brands often fight to the death together, in fact, the industry believes that the strength of the two is not neck and neck. Ruixing, which has more than 10,000 stores, is already at the top of the curry circle. Relying only on raw coconut lattes and sauce-flavored lattes, its goal of "Big Brother in domestic Curry circles" is close to being achieved. On the other hand, Kudi, there is only a low price, except for the recent Mika, there are not many hot products out of the circle.
Therefore, it is not so much a fight between the two families, but rather that Cudy, as a rising star, is trying to "provoke" and catch up with Big Brother. A netizen revealed: "at that time, I wanted to join Kudi and showed him the location. They said that there should be lucky luck in the vicinity of 500 meters." No wonder netizens joked: "lucky to do market research to open a new store, Cudy to do lucky research."
Industry insiders pointed out that consumers in the sinking market have never been fans, and they seldom stand in line in front of the "low-cost coffee" brand. Love for Lucky is mostly based on 9.9 cups of high-quality wool, while love for Cudy is based on the fact that it is the most suitable "low-end lucky". Only the love of performance-to-price ratio is eternal.
It is worth noting that as the "business war" intensifies, consumers begin to worry that the "coffee price war" will not last long. There is a rumor on the Internet: "inside information!" Lucky 9.9 yuan will be removed from the shelves on September 17th. " There are only two days to go before this date, and it will be clear whether it is true or not.
To a large extent, Lucky, Cudy, and other low-cost coffee are bundled together, and once one of them withdraws from the "price war", the price of coffee for consumers is bound to rise again, and their desire to buy coffee will be greatly reduced. At that time, what will be the great impact on the coffee industry, and where will the rapidly expanding Chinese coffee market go?
I'm afraid it won't be a good sign.
Photo Source: Internet
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The moment of the barista's collapse 2.0
▲ Click to follow | when the daily boutique coffee culture magazine coffee workshop faces the guest, let the barista run away, just a short sentence, "Please give me a warm Dirty". At this time, the barista said: it doesn't matter, let me explain it slowly for you! (professional fake smile) but if you are really busy, you can't help yourself.
Here we go! Lucky, Cuddy, business war escalated?!
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop recently revealed Jiahe Foods, "the first share of Fat planting Powder", when it held its annual performance presentation meeting in 2023. In the first half of this year, it increased the development of the coffee market, continued to expand new customers, and began to enter the Kudi coffee supply chain in May this year.