Here we go! Lucky, Cuddy, business war escalated?!

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Recently, Jiahe Foods, the first stock of fat planting, revealed when it held a half-yearly performance presentation meeting in 2023. In the first half of this year, it increased the development of the coffee market and continued to expand new customers. In May this year, it began to enter the Kudi coffee supply chain, providing coffee beans, coffee liquid, coffee powder and other products, of which coffee beans are the largest. At present, its subsidiary (Suzhou Golden Coffee) is involved in the supply of Cudi from raw materials, production, customization to transportation and delivery. Jiahe said that the current cooperation with Kudi is relatively stable.

It is understood that the coffee sector is the second growth curve of Jiahe Foods recently. In May this year, the company announced that the total amount of funds to be raised would not exceed 750 million yuan, of which 550 million yuan would be used for coffee production expansion projects. After the start of the project, an annual production capacity of 16000 tons of roasted coffee beans, 3000 tons of ground coffee powder, 8000 tons of cold and hot extract coffee liquid, 10000 tons of RTD ready-to-drink coffee and 610 tons of freeze-dried and mixed flavor coffee will be formed. The project construction period is 24 months.

With such a large production capacity, Jiahe must find key and long-term buyers. And Cuddy is just right to meet this demand, and so far the number of Coffee shops in Kudi has exceeded 5000.

It is worth mentioning that Golden Harvest Food is also a supplier to Luckin Coffee. Jiahe Food said, "at present, our cooperation with Lucky is still within the validity period of the contract, in a normal state, and has not been affected at present." Judging from the current situation, we will not be blindly optimistic and be prepared for it. "

Ruixing, which had more than 10,000 stores as early as June, began to choose self-built back-end supply. The company's second roasting plant, located in Kunshan, Jiangsu Province, with a total investment of US $120 million, is expected to produce 30, 000 tons of coffee beans a year, which is expected to be put into production in 2024. When fully put into production, the theoretical annual roasting capacity of coffee beans will reach 45000 tons.

When Ruixing's back-end is improved, it will have a limited demand for baked beans. Perhaps this is also forcing Jiahe Foods to go to Kudi.

Looking back to the front line of the market, the battle between Lucky and Kudi is becoming white-hot.

Ruixing and Cudy have the same founder, and both brands have launched promotions this year, with the former bringing the price of coffee down to 9.9 yuan and the latter 8.8 yuan a cup. Under such a situation, Cudy is obviously digging the corner of lucky fortune at a low price.

Guo Jinyi said to the public: "Old Ruixing is dead." Speculators who lack the right values, do not fear the market and fear consumers are bound to be a flash in the pan. " It seems to be implied.

Under the current consumption situation, on the one hand, people's enthusiasm for tea and coffee continues to rise, but at the same time, they also pursue healthy, safe and delicious products.

The overall price of coffee brands, and even a further supply-side war has begun, and many emerging brands and merchants are engaged in fierce competition. In this war dispute, coffee consumption will usher in a greater degree of popularity, and I do not know whether the broad development space in the future can only be seen by the head brand.

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