"it doesn't matter. If you hold on a little longer, you'll be out of business."

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Perhaps it is because towards the end of the year, with the increasing number of chain brands entering the game, the threshold for joining the model has been lowered again and again, and now it has ushered in a ruthless price war, which has accelerated the "finish line" of some small independent stores that have been barely maintained.

If your social account also follows the hot track of coffee shops, I believe it is not difficult to find that there are relatively few announcements about the opening of new stores these days, but news about shop closures abound.

On the Little Red Book, more and more shopkeepers initiated the countdown to the closing time: "* * the worst coffee shop. I don't want to say any more. That's it."when I decided to close the shop, I stood in front of the coffee machine and couldn't help crying and red eyes."then say goodbye." The contents of the notes reveal the frustration and helplessness of the shopkeepers.

On the other hand, the notice of the transfer of the store is even more: "I did not expect that the first state is the transfer of the store", "bear the loss to transfer the coffee shop", "coffee machine cheap wheat" …... In these farewell copywriting, there is reluctance to part with regular customers, thanks to "cloud shareholders", and regret and reluctance to the stores they have built. On the way to starting a business, they witnessed prosperity, harvested beauty, experienced collapse, and finally left lessons.

Unlike merchants who are determined to close their stores, some bosses hesitate between giving up and insisting on going forward in the face of expiring contracts. "it doesn't matter, if you hold on a little longer, you'll be out of business." it sounds like you're saying: soon, it's almost over!

In addition to the merchants themselves, from the perspective of others, we can also see that the current trend of shop closures is threatening. "sign in early while the store is still there" has also become the tacit understanding of many store bloggers.

"on the ninth day of the part-time job in the coffee shop, the shop closed down." yesterday, a worker wrote about a surprise personal experience. "the store manager was still teaching me the skills of flower drawing at noon, and in the afternoon I was informed by the boss: the shop closed down! Open on the last day of the day. Before I could learn to pull flowers, I said goodbye to my short experience as a barista.

The booming business from the second-hand coffee machine market directly reflects that behind the prosperity of the coffee track, the first batch of independent stores that "accompany running" have been released and become part of the wave of shop closures. If you carefully observe the dynamics of second-hand coffee machine service providers, you will find that they take back more and more coffee machines, more and more brands, and more and more new machines.

"did you all have an appointment to close down?" A second-hand coffee maker service provider proudly complained that the business was so good that he received two devices a day, all of which were nearly brand new (even the instructions were kept).

In the eyes of young people, coffee shops, tea shops and bakeries should be the three major forms of catering entrepreneurship with their own filters. Especially in the past two or three years, under the popularity of capital, the coffee track has been crowned with a "star" halo, and its charm is self-evident. Until now, coffee is still the "financing king" of the industry. However, the stark real data performance reflects that coffee entrepreneurship is really not as good as imagined.

Picture from: Internet

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