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Now open a coffee shop, open your own or join a big brand?

Published: 2026-08-26 Author: World Gafei

Last Updated: 2026/08/26, I wonder if you have ever thought about opening your own coffee shop? In recent years, large and small coffee shops have opened up, and now the coffee market is in an explosive period. Do you think about opening a coffee shop yourself? Or is it better to be a franchisee and join a big brand directly? Now search on Little Red Book and open a coffee shop.

I wonder if you have ever thought about opening your own coffee shop? In recent years, large and small coffee shops have opened up, and now the coffee market is in an explosive period. Do you think about opening a coffee shop yourself? Or is it better to be a franchisee and join a big brand directly?

Now on the little red book search to open a coffee shop can find a lot of articles, dazzling, there are many articles written in 3 months on the closure, persuaded a lot of people. What on earth is worth learning or cutting leeks?

In fact, the most asked by my friends is whether to open their own brand or join the brand.

First of all, it is not easy to open your own shop, there are many factors to consider, but it will be freer, you need to invest 15-300000.

Pre-preparation meeting is a very painful process, positioning, location, decoration, procurement, certification and other matters need to be done by themselves.

For example, if you want to open a community store, you should first determine your own budget, then choose a suitable local area with a large number of people, and do field research, investigate nearby customer groups and consumption habits to find a suitable shop, and negotiate the rent with the landlord. Once you are sure, you will begin to apply for a business license, a food license, a fire record, and a health certificate for workers. When you are done, you need to decorate the store according to style, as well as purchase coffee equipment according to the type of store (you can choose many of the equipment), ice maker, refrigerator, water filter and so on.

After that, we are looking for suitable suppliers for long-term and stable cooperation (coffee beans, dairy products, pastries, utensils, packaging, etc.).

Finally, there is manpower recruitment and cooperation online operation (a public comment, a group, a certain red book) and other platforms, whether to go to the group purchase, etc., and then need to drain the stores on the social platform. And after opening a store, you need to pay continuous attention to the operation of the store, including new and daily maintenance and other issues.

Another option is to join the brand, to join to consider the franchise fee and brand fee, although there is a certain popularity, but the investment may be higher than the cost of opening one, about 30-600000, but it will save a lot of trouble. After selecting the site in the early stage, you only need to invest money, the brand will get everything ready for you, and then you just need to operate in the direction of the brand, and you can find the brand to solve any major problems.

Now there are many brands to choose from, both large and small, and the choice of stores should be cautious. Many brands almost do not fulfill their management duties to each store, while most franchisees do not understand the production of coffee and the management of stores, which lowers the reputation of the whole brand and the trust of consumers. In the end, many stores closed down at a loss because of high costs and low profits, as well as the fading of heat. And there are many brands to earn franchisee equipment fees, decoration and other fees, not even through the business model, wantonly attract investment to join.

An overall and objective analysis shows that each has its own advantages and disadvantages. If you open your own shop, the cost is relatively low, but you need to take care of and worry about it in all aspects. Joining is a better way to start a business, and it will be more systematic in the mode of operation, but the investment will be higher. But both have their own risks that you need to weigh.

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FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。