Another world champion? Lucky, you will bet!
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These days, with the Hangzhou Asian Games in full swing, the Chinese team has also continued to harvest medals from major events. In our coffee circle, there is also the face of a champion, who is the swimmer Wang Shun who recently worked with Lucky.
On the evening of September 24, in the men's 200m individual medley final at the Asian Games, Wang Shun won the championship in 1 minute 54.62 seconds and broke the previous Asian record set by himself. After the game, the sentence "people who said I can't do it, do you think this result is all right?" rushed directly to the list of hot searches on Weibo, and Wang Shun once again became the focus of national discussion.
However, Rui Xing, who is extremely accurate in people, has already predicted our prediction.
On the night of the opening ceremony of the Asian Games, while the starting gun of the competition had not even been held, Rui Xing had already posted a poster of Wang Shu holding a small blue cup on the Little Red Book, accompanied by the copywriting: "together with the swimming world champion Wang Shun, luck is in my hand!"
On September 24th, when Wang Shun officially won the championship, Lucky followed the athlete's popularity on the Internet and sent out a new poster with the copywriting: "Congratulations to Wang Shun on winning the gold medal 🏅️ cup. Luck is in my hand!" This efficiency makes people have to sigh: how fast!
In this regard, many netizens in the comment area praised Ruixing's good vision one after another. "Luckily, you will choose people. From Gu Ailing to Yu Shi to Wang Shun, you have a really good eye."if you really catch someone by fire, keep up with current events." Of course, there are some "indecent" netizens who ask online for stickers, cup covers and paper bags with abdominal muscles. Although the painting style is somewhat biased, Rui is lucky to hold on to the netizens' preferences this time.
It can be said that everyone knows that Rui Xing will hire a spokesman, but the luck of "betting on the right treasure" one after another in the sports arena makes people feel more or less metaphysical. Different from the conventional thinking of many brands that "who is popular and who signs", Rui Lucky has the rule of "who signs and who is hot" to cooperate with athletes.
From Gu Ailing at last year's Beijing Winter Olympic Games, to the Chinese women's basketball team, which returned to the top of Asia after 12 years, to Wang Shun, who has now broken his own Asian record, Ruixing does have unique "foresight" in the choice of partners. And every marketing action is a quick hit.
In fact, this seemingly opportunistic luck also shows the marketing strength of Ruixing. Luckin Coffee's keen market insight and unique marketing strategy help the brand stand out in the highly competitive market and give people the impression of "lucky again", which is also a kind of praise for brand marketing.
However, some netizens noticed that the posters that were widely circulated immediately after the game did not show that Wang Shuncheng was the official spokesman for Ruixing. It seems that this official announcement is likely to be a business cooperation rather than a formal brand endorsement. In other words, Lucky bet on the athletes participating in the Asian Games with a short cooperation cycle and spread the publicity materials in advance, immediately after their achievements, to achieve the overall improvement of brand sales and sound volume.
Picture from: Internet
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