It's a hot search! The independent coffee shop owner complained that he was destroyed by 9.9 yuan.
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Today, there are mainly two types of coffee shops on the market, one is brand chain, which includes foreign chain brands such as Starbucks and Costas, as well as Lucky, M stand and Manner; as local brands, the other is independent coffee shops created by individual entrepreneurs, also known as boutique coffee shops, mainly based on single store size. The current coffee market is undergoing a new round of reshuffle.
Yesterday, an entry # the owner of an independent coffee shop complained that he was killed by 9.9 pieces of coffee # was posted on a hot search and triggered a discussion among netizens.

In this regard, some netizens believe that survival of the fittest is a normal phenomenon.

Some netizens said that boutique coffee and chain coffee do not compete on the same track. Although the price is higher than the chain coffee brand, but the choice of boutique coffee shop is mainly to enjoy the environment and atmosphere, "30-40 mainly drink the environment."

In recent years, the most obvious change in the coffee track is the increase in the number of stores in chain coffee brands, of which Luckin Coffee and Coffee Coffee have increased most rapidly. According to media reports, Ruixing said it is expected that the number of Luckin Coffee stores will exceed 15000 by the end of this year. According to media reports, the number of Kudi Coffee stores, which only landed in October 2022, has exceeded 6000 so far.
At the same time, price war is also the main phenomenon of coffee track in recent years. Lucky's price is between 10 and 20 yuan, often with coupons stacked, 10 to 15 yuan can drink a cup of coffee. The pricing range of Cudy is not much different from that of Lucky.
In the face of such a price war, it is undoubtedly a feast for consumers. But for independent coffee shops, it was a disaster.
According to narrow-door data, 77083 new stores were opened in the past year as of September 13, with a net increase of 42450 in the past year. Compared with simple mathematical calculations, nearly 35000 stores have "disappeared" in this year's industry turmoil.

Since the above data do not indicate whether the disappeared stores are coffee chain brands or independent coffee shops, but based on the expansion of coffee chain brands and feedback from independent coffee shop entrepreneurs, the trend of closure may be dominated by independent coffee shops.
There is no denying that coffee is still one of the most high-profile tracks at the moment, even in a volatile and uncertain environment, as well as the fact that opportunities are reduced as a result of the excessive involution of the coffee market. It means that without solid homework and sound operational knowledge, the operators who decide to enter this event will come to a painful end.

Some practitioners believe that the price war is only one of the external factors; looking at many cases, it is found that most of them are due to location failure, blind operation, vague positioning, lack of professional knowledge, lack of service, unpleasant music, and lack of competitiveness. That's why the independent coffee shop went out of business.
In addition, there are also cases of bankruptcy due to the break-up of partnerships or joining unstable projects.
Competition on the coffee track is more likely to accelerate the death of independent coffee shops. In addition, the coffee shops created by individual operators do not have the advantages of brands such as Lucky and Coffee Coffee, the advantages of the supply chain, and the unified equipment and processes of the stores, and the taste is more stable. More importantly, such brands do not rely solely on the sale of coffee to make money, but also a variety of ways such as high franchise fees.

Faced with such a situation, many coffee practitioners or independent coffee shop owners began to find another way, some do their own IP to do Douyin success, some do products to attract consumer attention, and even make a variety of derivative peripheral products to support the operation.
Generally speaking, to open a coffee shop or to have a long-term business, individual operators should focus on sorting out what their consumers really need. Instead of competing with chain coffee brands for low prices and volume. For this adversity, I hope everyone can keep their original mind and turn against the wind.
Photo Source: Internet
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!

- Prev
What is the high concentration and low extract in coffee extraction? How to extract the coffee without bitterness?
I believe you often see the words "high concentration and low extract" in Qianjie articles or in the cooking and sharing of other websites! But a search, pop-up explanation is directly thrown out of a pile of incomprehensible data stacked there. It is as if the brave just went in and out of the novice village to practice, and the result directly ushered in the final Boss
- Next
Is this coffee festival featuring a "conspicuous bag"?
▲ click follow | Daily boutique Coffee Culture Magazine Coffee Workshop in the vast crowd, want to stand out, by everyone's eyes can capture you, incarnation into a "conspicuous bag" may be the most effective way. Two days ago, the eighth Lujiazui Coffee Festival, which lasted for five days, officially kicked off.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m