Tims new store opened in the temple, netizens: it is better to go to work than incense.
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Tims Coffee recently announced the opening of a new store, this time in the temple. The new shop is located in Nantong West Temple, Jiangsu Province, and is the first temple coffee in China.
For this reason, tim's new store has made promotional slogans for the product: "turn around and be saved, have a cup of latte, don't iron your head","good will be rewarded, more milk foam","sugar right amount, infinite merit" and so on.
For the new temple coffee shop opened by tim, many netizens said,"Is buying coffee here a merit?" "Antique" and some netizens hope to open their own home side of the "Lai Dai Temple""Jiming Temple needs you!" "Qixia Temple also needs you ~ from Nanjing shop coffee friends"
On the social platform, many netizens have gone to this temple coffee card one after another. According to the opening activities, you can get incense gift by buying any coffee, and you can also stamp it free of charge. This seal is also the limited seal of West Temple, which integrates Nantong landmark building. There is also a West Temple cooperation canvas bag for full consumption. However, due to the limited number, they were all delivered on the opening day, but if you want to stamp them, you can bring your own paper to cover them.
In fact, in April this year or so temple cafes on fire, at that time temples everywhere have opened cafes, such as Hangzhou Yongfu Temple Cicup coffee, Taizhou Linhai City Longxing Temple Jiefo coffee, Xiamen Nanputuo Temple coffee and so on.
Temples want to regain the attention of young people and have opened cafes. The impact of opening a coffee shop not only brings new ideas to the coffee market, but also brings freshness to consumers, but also a temple incense business.
However, why do young people like to go to temples nowadays? Netizens said,"It is better to go to work than to burn incense, and it is better to seek progress than to seek God.""The suffering of young people is only clear to temples.""Burning dozens of incense sticks, making millions of wishes." Mainly,"Because you can't rely on yourself, you can only rely on God's blessing."
Perhaps it is because of the great pressure of life nowadays, young people need a place to release pressure. Going to temples to pray to a god and accumulate merits has become a new spiritual pillar. There were also some temple cafes that even drew lots to buy coffee first. The main theme was "Temple Coffee, Merits +1". However, there were also many temple cafes that were criticized as just gimmicks. They sold high prices under the name of temples. It felt like they were going to punch cards instead of praying sincerely.
In fact, this cooperation between tim and temple to open a store, compared with the same ordinary stores, such cooperation form and special decoration style can attract more attention, many customers go to punch cards, but also cooperate with temples out of the surrounding. For chain coffee brands, tim's unique marketing approach stands out in such a fierce coffee war, hoping to give other brands a new idea.
Image Source: Internet
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