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Manner official Xuan, netizen: three cups a day, how sleepy?

Published: 2024-05-20 Author: World Gafei
Last Updated: 2024/05/20, ▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop friends familiar with coffee brands must have heard of the "big coffee cups" Manner and his "ugly cups"? The latest news, it is finally going offline for a new one! Search for keywords on social platforms, and netizens are interested in the last Manner

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Friends who are familiar with coffee brands must have heard of the "big coffee cup" Manner and his "ugly cup"? The latest news, it is finally going offline for a new one!

Search for keywords on social platforms, netizens simply don't complain too much about an accompanying cup on Manner, such as ugly color, many leaks and fast heating, but they just don't want it, and the quality is so bad that netizens are disappointed!

Recently, some netizens have found that the new cup has come back with the usual high aesthetic of Manner! In the past two days, Manner Coffee's Little Red Book trumpet has released a number of posts one after another, spoiling two new cups. According to the pictures posted by the official name, in the new cup, one is suspected to be a silver-white surface with a blue handle, and the other is a hand cup with a straw. Due to the high appearance, the full picture of the cup has not yet been made public, it has been expected by the majority of netizens.

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In the comments section, Manner workers also came out as spoilers, saying that boxes of cups had arrived at the store. The cup at hand is divided into three colors: pure black, pure white and emerald green, each of which presents a different style.

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Subsequently, some netizens revealed the new time of the new cup: "the grapevine is Wednesday, a national event." But as for what activities are still unclear, Manner has done a good job of keeping them secret.

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With the popularity of the event, more and more netizens joined the discussion, and even the owner of Tesla came to "rub" a wave of heat, posting: "as if you have a new cup of Manner ahead of time?" It turned out that the new Manner cup happened to be similar in shape to the one they exchanged for points. Some netizens said: "it has been experienced more than a year in advance, and it is very easy to use." The owner of Tesla is far ahead. "

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There was a lot of news about the new cup, but in fact, long before netizens broke the news, Manner Coffee official account posted a silhouette of the brand new straw cup in its tweet on Oct. 30, but it didn't cause a big splash at that time, and people were relatively rational before they saw the color photos.

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The good news is, just this morning! Manner officially announced the time to send cups and how to play. Since November 8, you can get a stainless steel straw cup of random color as long as you buy a designated set meal of 75 yuan. If you buy a straw cup alone, it will cost 75 yuan. It should be noted that the three drinks in the package are all super-large hot drinks.

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As soon as the event came out, the expectant netizens seemed to be poured cold water. The most controversial point is that it is necessary to buy three cups and give them away only in oversized cups. For those who do not have a "coffee companion", it is really difficult to "drink" the next three cups alone. "indeed, three cups are wasted, who can drink? don't eat or drink anything for a day. You're going to throw up. Forget two cups. Let's all have insomnia for three cups."

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Another point is that the designated style must be a hot drink. When purchased separately in the store, both drinks can be made into ice drinks, so why does the set meal require hot drinks? Some netizens said that they were incompetent to accept: "designated money + oversized cup + hot …" Then X3... I'm tired of thinking about it. " "what, it's hot for such a greasy coffee. Okay, I give up."

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The pre-heating of the Manner new cup event has satisfied consumers' appetite, but now it has attracted countless opinions. It can be said that how much netizens expected before the event was released and how loudly they "scolded" now. Some netizens pointed out right to the point: "it is suggested that brand planners put online before each release for the public to come up with ideas. Originally, giving cups is a good thing, but now being scolded and public relations, this effect …" It would be better not to send it at all! "

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In fact, the reason why Manner has developed into a "cup-giving demon" is largely related to its long-term activity of "bringing your own cup reduced by five yuan". According to the relevant media not fully combed, since June 2023, just three months, Manner has done more than 10 small-scale marketing campaigns, the frequency is basically once a week, most of which are cups. With a cup, you can bring your own cup to Manner for coffee, and so on.

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Cheng is also Xiao he, defeat is also Xiao he. Whether this wave of Manner activities can win the hearts of consumers, success or failure, let's witness.

Photo Source: Internet

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