Call yourself Starbucks joint service station, Nestl é: fake!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
In September, an article in the coffee shop mentioned that on social media, many netizens found a coffee shop called STARPER COFFEE, which is very similar to Starbucks in terms of door, brand logo, space furnishings, drinks and prices on the menu.
![图片](https://www.gafei.com/uploadfile/202311/ec77303a35b88c5.jpg)
After investigation, it is found that such stores are not owned by Starbucks, and there is a saying that these brands are Starbucks service stores managed by Nestl é. In response, Nestl é officials replied to the media by email: "STARPER" trademark registrant Caitar supply chain (Shanghai) Co., Ltd. does not have any contractual relationship with Nestl é (including authorized distributors), and the company's trademark infringement has been transferred to the Starbucks China team.
However, with the passage of time, instead of disappearing, more and more branches have been opened. In the location of stores, they will specially stagger with authentic Starbucks stores, specializing in small counties in many places across the country, such as Urumqi in Xinjiang, Xizang in Lhasa, Qingyang County in Chizhou, Anhui, Sanming in Fujian, Xichang in Sichuan, and so on, with layout of tourist attractions, campuses and markets.
![图片](https://www.gafei.com/uploadfile/202311/900d792c7d38565.jpg)
According to netizens'"sign-in" views, in addition to the English name of "STARPER COFFEE", individual signs have large green mermaid logos, highly engraved original coffee menus, cups printed with the words "Starbucks Coffee Service", and some branches even sell around Starbucks. It is easy to find it strange that there is such a high degree of overlap and Starbucks has not responded directly.
Faced with questions that are highly similar to Starbucks stores, the boss webcast contacted the staff of several STARPER COFFEE stores on November 10th. The other party responded that they were joint service stations of Nestl é and Starbucks, selling only some of Starbucks' products. When asked if it was a Starbucks store, the clerk said, "We only know that we are a coffee service point, not a direct store." Because we are in a small county town, there is no way to open a direct store. "
![图片](https://www.gafei.com/uploadfile/202311/d490cbf80a299b1.png)
For this explanation, the reporter also contacted the official customer service of Nestl é, who said that the business with Starbucks is the office coffee corner, and the store decoration will only show "Starbucks coffee service" and will not have the "STARPER" logo.
![图片](https://www.gafei.com/uploadfile/202311/9c82196de58fc93.jpg)
In fact, Nestl é responded on the official account a few days ago as to whether such stores are real or not.
On Nov. 8, the Wechat official account of Nestl é's professional catering drinks issued a solemn statement, saying that consumers and franchisees should pay attention to the even false information about the introduction and promotion of Starbucks ®Coffee Service by third parties outside Nestl é.
![图片](https://www.gafei.com/uploadfile/202311/4581e1134bb08ad.png)
With regard to the Starbucks ®Coffee Service project, Nestl é added: at present, it does not open any form of franchise and agency, there is no form of brand co-operation, and direct authorization of dealers is not allowed to carry out any form of sub-authorization. Nestl é also directly named Kathar supply chain (Shanghai) Co., Ltd. and Jiangsu Bohang supply chain Management Co., Ltd. are not authorized distributors of Nestle's Starbucks ®Coffee Service project.
According to APP, the supply chain of Kata and Jiangsu Bohang mentioned by Nestl é in the statement was established in 2021 and both applied for trademarks similar to STARBUCKS this year. Kata supply chain applied for the trademark "STARPER", while Jiangsu Bohang applied for the trademarks "STARKAY COFFEE" and "SHARPER". At present, the above trademarks are waiting for substantive examination.
![图片](https://www.gafei.com/uploadfile/202311/e33b056aa5eab2c.png)
![图片](https://www.gafei.com/uploadfile/202311/e3650bc1e702.png)
The recent emergence of this batch of "STARPER" coffee stores, focusing on the small town market that Starbucks has not yet touched, directly applies the word "Starbucks coffee service" to its products, and the truth remains to be further explained.
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
![图片](https://www.gafei.com/uploadfile/202311/d74b9127a57e542.jpg)
- Prev
Waiting in a long line to sign in at the Ginkgo Cafe, only to be cheated?
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop in recent years, with the popularity of social software such as Little Red Book, more and more people have been able to "recommend" each other on the Internet. For example, in posts about coffee shops, beautiful environment, lovely products and other factors have successfully made netizens "recommend". However,
- Next
SCA released the rules and regulations of the WBC World Barista Competition 2024, with minor changes in content.
SCA recently released the latest rules and regulations of the 2024 World Barista Competition, with minor changes in the rules. According to SCA, the rule changes focus on subtle language clarification of current decisions around judgments, conflicts of interest and milk choices, as well as updated sensory aspects of espresso evaluation
Related
- Kenyan government deletes fiscal case clause! However, the demonstrations were still unable to quell
- Introduction to Chimier Estate, a coffee producing area in Papua New Guinea, Oceania
- Why do anaerobically treated coffee beans get into the water quickly? How can the coffee extraction time be too short?
- How to make Mazagran coffee? Where did the origin of iced coffee? What is the difference between coffee making in Algeria and Portugal?
- Gu Ming was exposed to bloody phlegm?! Municipal supervision: unable to identify
- Continue the encirclement and suppression! Cody wants to open 50,000 convenient stores and is desperate for lucky luck!
- Sudden! Eritrea announced the suspension of all Ethiopian flights. Ethiopian coffee exports are facing serious problems
- Introduction to Sulawesi Island, a coffee producing area in Asia and Indonesia
- What is the difference between a bottomless espresso maker and a diverter handle? What handles should I use for single and double powder bowls? Which handle is suitable for extraction and concentration?
- Can coffee beans be stored in the refrigerator? What should I pay attention to when freezing coffee beans? Why are the beans crispy after freezing?