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Roasted sweet potato: Starbucks, do you have any misunderstandings about me?

Published: 2025-12-05 Author:

Last Updated: 2025/12/05, ▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop recent cold snap, winter comes quietly, while the cold wind makes people shrink their necks, it also reminds people of beautiful things that can warm their hands, such as hot sugar fried chestnuts, roasted sweet potatoes, etc., holding these warm foods in the palm of their hands

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Recently, the cold spell has hit, and winter is coming quietly. While the cold wind causes people to shrink their necks, it also reminds people of beautiful things that can warm their hands, such as hot sugar fried chestnuts, roasted sweet potatoes, and so on. Holding these warm foods in the palms not only warms the frozen hands, but also awakens some good memories with the fragrance.

As a result, when Starbucks launched a new "toffee roasted sweet potato-flavored tea latte", those "sweet potato heads" who like the sweet smell of roasted sweet potatoes couldn't wait to buy in offline stores. A variety of sign-in photos quickly appeared on social platforms, and many netizens who have tried this drink said they had a sweet roasted sweet potato flavor, and the roasted sweet potato-flavored tea latte greatly satisfied their sense of ritual in winter.

However, some netizens admired from the social platform did not taste the roasted sweet potato flavor described by others after drinking it, and looked at the cup sticker posted on their coffee mug. It says "black tea latte + oatmeal milk + a pump of toffee syrup + whipped cream + toffee sugar granules". Can't help but wonder, is this a baked sweet potato latte? Open the lid and take another look. Where are the baked sweet potatoes? Shouldn't you put some sweet potatoes in the cup? If not, have some sweet potato powder or sweet potato syrup.

But in fact, there are neither visible sweet potato cubes, sweet potato powder or sweet potato flavor syrup in this tea latte!

Netizens who know the truth have complained that "baked sweet potato: Starbucks has nothing to do with me", "sweet potato plays a role in the atmosphere here", "toffee roasted sweet potato flavor tea latte: a cup of silk stockings milk tea with too much water", "toffee roasted sweet potato, the taste depends on imagination", "is the taste of black tea latte and a little toffee."

According to Starbucks' public recipe, this toffee roasted sweet potato tea latte does not add any seasoning related to roasted sweet potato, and there is no mention of "roasted sweet potato" in the copywriting description. The "roasted sweet potato flavor" that can be drunk online should be a sweet taste similar to that of roasted sweet potatoes after the collision of oatmeal milk, black tea and toffee syrup.

From this point of view, this is not the same as "there is cake without wife in the old woman's cake, meat without fish in Yu-Shiang Shredded Pork, braised rice without lion in Stewed Pork Ball in Brown Sauce", toffee baked sweet potato tea latte with toffee or not! Netizens who wanted to drink roasted sweet potatoes from the tea latte were disappointed, saying they had been "cheated" by Starbucks.

However, the "deceptive point" of this drink is not just the name. Some netizens said that this toffee roasted sweet potato tea latte is not a new product developed by Starbucks, but a hidden menu that has been developed by Starbucks last year. It's just that Starbucks renamed it and adjusted its ingredients to change its ingredients, and it's still an old acquaintance last year.

Can it be said that Starbucks "deceives" consumers? Not really, because this drink has something to do with "sweet potato"-Starbucks and Little Red Book launched jointly, Little Red Book and "Little Sweet Potato". Maybe this is the corresponding "sweet potato" in "toffee roasted sweet potato flavor tea latte".

Picture from: Xiao Hong Shu

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