The first shop of Blue bottle Coffee landed at the airport, netizen: give me back Starbucks!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Many coffee lovers know that Blue Bottle Coffee Blue bottle Coffee has always been more personality on the way to expand and open a store, and the location of the brand tends to stagger downtown areas, especially the old buildings with stories. The decoration style of each store will also be aimed at different cities, integrating humanities and features, in order to build a distinctive brand space. But recently, Blue bottle has opened a "post station" in the airport.

On January 5, Blue bottle Coffee official account posted a picture and article saying that the brand once again joined hands with Ruen Design Lab to build the world's first official airport store from January 11. it officially opened near Gate D75 of Terminal 2 of Shanghai Pudong Airport.
Unlike other Blue bottle stores, this airport store does not have much space. There are no additional seats in the store, mainly in the form of coffee. The store also synchronously launched the online mobile order pick-up service, through which customers can place orders in advance on Blue bottle Coffee Mini Program.

An iconic small blue bottle Logo is painted on the huge and simple white curved building, with only one curved bar and two vending machines in the interior space to provide the previously listed blue bottle instant (espresso) coffee and classic coffee beans, which is the first time that blue bottle coffee has been used in a store in mainland China.
On the day of the departure of the new airport store, although there was no queue like the opening of other stores, the fame of blue bottles attracted the attention of many hurried pedestrians and stopped to buy a cup of coffee. But at this time, some sharp-eyed netizens found that this position seemed to be a Starbucks, which had thought it was just a redecoration, but unexpectedly it was directly "replaced" into a blue bottle.
In response, some netizens said that there is already very little food in the "empty" Pudong airport, so they prefer to choose more Starbucks with comfortable seats than blue bottle coffee, which has no seats and is very expensive. "I'd rather Starbucks stay", "give me back Starbucks" and "even though Starbucks coffee is too bad, you can at least buy a sandwich with bottled water and a salad."
In fact, as early as last October, it was found that the Starbucks store at gate 73 of Pudong Airport had been closed and replaced by a blue bottle of coffee, which was being renovated, which also attracted the attention of many netizens at that time. Scramble to guess the real reason for the closure. But in fact, Starbucks did not withdraw from Pudong Airport, but moved its stores from international to the satellite hall of the terminal.
Since it officially entered the mainland market in 2022, Blue bottle Coffee has opened five official stores in the mainland, all located in Shanghai, namely Yutong, Panlong Tiandi, Zhangjiayuan, Qiantan and Henglong Plaza. Now, with the opening of the airport's first official store, there are six stores in Shanghai alone, but other areas have been slow to open. Looking at the action of Blue bottle in the past two years, the brands have successively landed in Shenzhen, Beijing, Hangzhou and so on in the mode of flash (limited store / coffee car). It seems that if you want to see formal Blue bottle stores in these cities, you still have to wait a long time.
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
How should the coffee shop without fine decoration be priced?
▲ click to follow | Daily boutique coffee culture magazine Coffee Workshop Last year a price war between Lucky and Cudy became the focus of online discussion, so that many passers-by who did not know about coffee had heard of it, thus refreshing netizens' understanding of coffee: "you can buy a cup of coffee at 9.9."
- Next
Is it necessary for the cafe to keep losing $40,000 a month?
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop in the new year, the coffee industry is still bidding farewell to the old and welcoming the new, some people have changed careers to bid farewell to leave, but there will always be people decorating ing. In the business of independent coffee shops, people keep coming forward one after another. "Coffee has completely changed my life and become a debtor.
Related
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- What are "nourishing beans" and "waking beans" in coffee? Do the coffee beans have just been roasted and need to be left for a while before sealing?
- Hunting for surprises?! Aunt Shanghai launches "Xiao Gong Ju Doll" causing controversy
- New progress! Starbucks selects buyers for its China business?!