Coffee review

Coffee-related enterprises will grow by nearly 70% in 2023!

Published: 2024-05-25 Author:
Last Updated: 2024/05/25, ▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop Coffee is not only a representative of elegant drinks to enjoy life, but also a refreshing rations for fast-paced office workers and Z-generation young people to drink refreshing and pursue fashion. If you lose a cup of life-saving coffee at work, you may be "tired all over". "

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Today's coffee is not only a representative of elegant drinks to enjoy life, but also a refreshing rations for fast-paced office workers and young people of generation Z. if you lose a cup of life coffee at work, you may be "tired all over" and "depressed like a walking corpse."

On the other hand, Starbucks, Lucky, Cudy and other coffee brands focus on a "low price" and "chain" in 2023, and the price of a single cup of coffee reaches a low price of 9.9 or even 8.8. With price advantages and the rapidly increasing number of stores to seize the coffee market, the competition in the coffee industry is becoming more and more fierce. According to Frost&Sullivan, the market size of China's coffee industry reached 180.6 billion yuan in 2023, with a compound growth rate of 23.5% in the past three years, much higher than the global average growth rate of 2%. Such a large-scale market advantage attracts not only the "professional contestants" of the coffee industry, but also the major brands outside the coffee track who want to get a piece of the pie.

Therefore, well-known brands such as liquor leader "Maotai" and well-known perfume brand "Zumarong" enter the coffee market through joint cooperation with chain coffee brands, so that coffee consumers can pay attention to their own brands. and because of this kind of cross-border cooperation, passers-by who were not interested in coffee successfully turned into coffee consumers.

The huge market demand allows more and more people to enter the coffee track, and the number of coffee enterprises in China as a whole shows a trend of rapid growth. There are 213400 coffee-related enterprises. According to enterprise inspection data, the number of coffee-related enterprises registered in China in the past three years was 25900, 35700 and 59900 respectively, an increase of 16.84%, 37.97% and 67.50% over the same period last year.

Some netizens may ask, in which areas do so many coffee-related enterprises mainly exist? According to enterprise survey data, of the more than 200,000 coffee-related enterprises in China, 37000 are concentrated in Guangdong Province, while Yunnan and Jiangsu ranked second and third with 24000 and 14600 respectively. Then there are Zhejiang, Sichuan, Shandong and other places.

If you look at the cities where coffee-related enterprises are concentrated, Shenzhen ranks first among the 9600 coffee-related enterprises, followed by Pu'er City and Guangzhou City, with 9300 and 9100 respectively.

Shanghai, which many netizens think should be in the top three, ranks fifth, with 5200 coffee-related enterprises. The number of existing coffee-related enterprises in Chengdu, which ranks fourth, is close to that of Shanghai, with 5300. It is worth noting that the stock of coffee-related companies in the top three cities is ahead of other cities.

Over the past year, coffee-related enterprises seem to have blossomed all over the country, but there are not a few enterprises that have come to a dismal end in an uncertain environment. For example, many stores of seesaw, one of the earlier brands of boutique coffee in China, were closed at the end of last year, causing discussion among many coffee practitioners.

In the new year, how will China's coffee industry develop and where should coffee-related enterprises go? we can only wait for time to bring us verification.

Picture from: Internet

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