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Introduction of Red Cherry Project and Ethiopian Yega Xuefei Sun Red Cherry Coffee

Published: 2026-04-26 Author:

Last Updated: 2026/04/26, For coffee lovers, Ethiopia is a sacred place in mind. This country is not only the birthplace of coffee, but also an important exporter of fine coffee. There are currently about 10000 to 15000 coffee varieties in Ethiopia, but most have not yet been formally identified. The present Essel

For coffee lovers, Ethiopia is a sacred place in mind. This country is not only the birthplace of coffee, but also an important exporter of fine coffee. There are currently about 10000 to 15000 coffee varieties in Ethiopia, but most have not yet been formally identified. Now in Ethiopia, there are many well-known coffee producing areas, such as Sidamo Sidamo, Guji Guji, Yegashifi Yirgacheffe, Jinma Jima, Haller Harra.

Yejia Xuefei producing area

Yega Xuefei is located on the eastern edge of the East African Rift Valley, 1700-2100 meters above sea level. In terms of administrative division, Yega Xuefei said that it belongs to a small town in Sidamoma. Yega Xuefei used to belong to a by-product area of Sidamo, but because of its bright citrus acidity, fresh citrus tone and rising jasmine aroma, it is similar to but obviously different from Sidamo, so it is independent as a producing area.

The Ethiopian government also registered a trademark for the producing area, and the Ethiopian Commodity Exchange (EXC) has the right to use the trademark. According to the trademark, only those produced in the Yega Sheffield area and confirmed by the EXC Cup test can be branded with the Yirgacheffe trademark.

Native species Heirloom

In Ethiopia, coffee is grown on a large scale, mainly courtyard coffee. Coffee and other crops are grown near the farmers' homes, taken care of by the farmers on a daily basis, collected by themselves during the harvest season, and then collected and processed by middlemen or treatment stations. This model accounts for more than half of Ethiopia's total coffee production.

According to official statistics, there are about 15000 coffee varieties in Ethiopia that have not been genetically identified. It is very difficult to count, identify and classify these varieties, and according to the main planting pattern in Ethiopia, the coffee beans collected by the treatment station may contain a variety of varieties, so Ethiopian coffee beans are collectively referred to as Heirloom, translated as native species or family heirlooms, which is why Ethiopian beans are not uniform.

Red Cherry Project

In the past, when there was no concept of boutique coffee beans, in order to earn more profits, coffee cultivation was based on output rather than quality. At the harvest time, both overripe and immature coffee berries are harvested at the same time, which will eventually affect the poor flavor of the coffee.

So in 2007, the Dutch raw bean manufacturer Trabocca put forward the "Red Cherry Project" (ORC). First, the Dutch raw bean merchant invited all farms in Ethiopia to produce small batches of beans of about 1500-3000 kilograms, and required these batches to be made of 100% manually picked ripe red fruit, and then purchased at a price several times higher than the market. As a result, the income of farmers has increased, and so has the price of raw coffee beans. After all, more manpower is needed and more money will be invested in harvesting, selection and processing.

However, not all raw beans will be purchased at a high price by Trabocca, and Trabocca will also choose from them, and the beans must be up to the standard at the offices in Ethiopia and the Netherlands. To sum up, Red Cherry plans to increase the purchase price of high-quality coffee raw beans to encourage farmers to complete every process of collecting and processing coffee berries. In this way, the coffee beans produced are of better quality and taste, and are recognized by the market to obtain a relatively high purchase price. At present, the main producing areas of the red cherry project are Yega Sheffield, Sidamo, Penga Forest, Lekanti, Ken Bata, Hara, Lim and so on.

Qianjie coffee Ethiopia Yega Xuefei sun red cherry coffee bean production area: Yega Xuefei production area altitude: 1700-2200 m varieties: original species Heirloom treatment method: sun treatment flavor: berries lemon fermented fruit fragrant strawberries

The Ethiopian Yega Snow Red Cherry Coffee beans bought from Qianjie Coffee are sun-treated and lightly roasted. In front of the street, the proportion of V60Graz is 15, and the water temperature is 92 ℃. It will smell slightly fermented fruit, fresh lemon acidity, berry and strawberry flavor, and refreshing taste.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。