Sad! Shangdao Coffee begins to sell Farm Chicken

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In recent years, many large chain coffee brands are engaged in comprehensive competition, and this competition has become increasingly fierce, many independent cafes and some chain brands are facing difficulties. I wonder if you still remember the high-end western restaurant "Shangdao Coffee" that I had in mind when I was a child.

For many people in the 1970s and 1980s, Shangdao Coffee is a place full of memories. It is not only the starting point for us to taste western food, but also for us to have a good time with our relatives and friends and share romance with our loved ones.

In this regard, some netizens said, "after school when I was a child, it looked very expensive and said that I would go there when I grew up, but it would be gone when I grew up."

It is understood that Shangdao coffee originated in Taiwan. Shanghai Shangdao Coffee Food Co., Ltd. has absorbed the essence of coffee culture in Taiwan for decades, integrating the production and cooking of Dongyang Coffee. Since it was founded in Hainan, China in 1997, it has established a unique business model in the mainland. In just a few years, it has grown rapidly.

In addition, some people say that "Shangdao" was originally introduced to Taiwan by the Japanese, with a strong Japanese local color. In 1968, Chen Wenmin founded "Taiwan Island Coffee" (UBC COFFEE) in Taiwan, which mainly deals in coffee utensils. Later, "Shangdao Coffee Haikou Shop" opened. In July of the same year, Hainan Shangdao Agricultural Development Co., Ltd. was established, with you Chang competent as chairman and Chen Wenmin as general manager.

Nowadays, Shangdao Coffee is no longer an unattainable western restaurant, but a "Chinese" coffee brand that is more approachable, more approachable and more suitable for Chinese tastes.

After looking at the menu of Shangdao Coffee in many regions, I was surprised to see that the main theme was to adjust measures to local conditions. "Shangdao Coffee" directly "plays flowers" with local characteristics, and its degree of localization can be said to be inferior to other brands, such as Pizza Hut and KFC.

In Shangdao coffee shop in Guangdong, spaghetti can also be served with balsam pear sparerib soup, which may be the only coffee in Shangdao that has the confidence to do so. In addition, when I see the menu of Shanghai Shangdao Coffee, which contains farm chicken, aftertaste, steamed sea bass and other dishes, I can't help but feel a little confused. Isn't this a local restaurant?

In fact, the launch of Chinese food by Shangdao Coffee is nothing new. As early as seven or eight years ago, those old stores that have been operating for more than ten years began to try to launch new Chinese food menus. With the Chinese consumers' pursuit of delicious food and the diversification of tastes, cafes have to try to integrate more Chinese food elements in order to attract more customers.

In addition, the reason why Shangdao coffee chooses to integrate into Chinese food may be just a way to save itself.

It is reported that at the beginning, "after Shangdao Coffee shareholders collected the franchise fee, they let it go." It means that after paying the franchisee fee, the franchisee will put up a brand of "Shangdao Coffee" and then get the first batch of raw materials from the head office, and the follow-up operation will depend on the franchisee himself.

This is why there are so many Shangdao Coffee in the country, but the service of each store is not the same. The most critical point is that the membership card of Shangdao Coffee cannot be used all over the country, and the membership card you open in any store can only be used in that store.

In fact, in addition to Shangdao Coffee, many coffee brands and independent cafes have adopted the marketing strategy of "coffee and food matching". As long as we can survive, there seems to be no problem that cannot be solved.

Photo Source: Internet

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