No perimeter! No discount! Ruixing's new joint name was complained by netizens!

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Recently, Lucky is in the limelight, with a large number of Lucky consumers dissatisfied with the sharp decline in its 9.9 campaign, which it has announced for more than two years. Soon after, Lucky officially released its financial results for 2023, proving that its current sales have surpassed Starbucks China to become the "number one" in China's coffee market.

Ruixing, which has achieved excellent results, revealed that it will firmly implement the current pricing and development strategy when the results are made public, which also shows that the 9.9 discount activity will not return to its original appearance as consumers hope. Such a decision will more or less affect the daily sales of the store, and it will also lose consumers who like lucky because they are "cheap".

Therefore, in order to maintain the consumer enthusiasm of loyal fans, Ruixing continued the crazy joint-naming practice of last year and recently announced joint cooperation that may be launched in the short term, of which the cooperation with the dance drama "A Dream of Red Mansions" received the highest attention. it filled the expectations of netizens before it was online.

On the eve of the launch, Ruixing accidentally crashed with the tea brand Yihe Tang, and the onlookers wondered what the two brands would do in the joint event with the same theme, so that the event became the focus of netizens' attention before it went online.

Yesterday, Ruixing's joint event was officially launched. Netizens looked forward to it, but now there are as many complaints in the Rui Lucky comment area. It is understood that the two tea cafes Rui Xing co-signed with the dance drama "A Dream of Red Mansions" are regular customers on the daily menu, and the "three-piece sets" expected by netizens-paper bags, paper cups and cup sets-have not been updated.

"if I had known it wasn't really co-signed, I wouldn't have bought it."the first batch of victims of Ruixing's Dream of Red Mansions have already appeared." I thought there was a cup cover today. I like to collect this. I couldn't even imagine how beautiful the cup cover was, but there was nothing. "netizens flocked to the Ruixing comment area to leave a message, hoping that Ruixing could launch the theme, saying bluntly that it would be meaningless without the joint activity around it.

On the other hand, the attention of netizens was attracted by Yihe Hall, which appeared many times in the comment area of Ruixin. Although the joint crash was a bit embarrassing for Yihe Hall, compared with Ruixing, which has no theme around it, Yihe Hall, which has issued a promotional map around it, may become the winner of the joint title "A Dream of Red Mansions."

In addition to Yihe Hall, which is overactive in the Rui Lucky comment area, Kudi, which will launch a three-month promotion of "9.9 unlimited good Coffee" yesterday, has also successfully attracted the attention of coffee consumers. many consumers who have a long-term demand for caffeine say they may prefer Cuddy to Ruixing in the next three months.

Many netizens said that Ruixing had a lot of thunder and little rain this time, and the early publicity was everywhere. In fact, "if there is no periphery, the price is not low, it is not as good as Yihe Hall and Kudi, one has the periphery and the other has a low price." However, some netizens pointed out that although Ruixing's event did not respond to netizens' expectation to launch the surrounding three-piece set, it promoted the dance drama "A Dream of Red Mansions" to let more people know about the excellent repertoire, which could not be regarded as an invalid activity.

Picture from: Xiao Hong Shu

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