Pour it all out! Ruixing sauce flavor raw materials expired a large number of destruction!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Ruixing successfully made its way out on the social platform in 2023, thanks to Maotai's Maotai latte, which had sales of over 100 million on its first day of launch, pushed up Ruixing's stock price on its own, and made a number of entries on the hot search. This cup of coffee drink with cross-border cooperation has become an online celebrity among many drinks of Lucky overnight, contributing to the promotion of Ruixing's brand influence.
![](https://world.gafei.com/uploadfile/6f/8bfaa167.jpg)
When Ruixing worked with Maotai for the second time, taking advantage of the festive atmosphere of the Spring Festival to launch the year of the Dragon Maotai chocolate latte, once brilliant achievements did not appear again, the popularity of the Maotai latte receded like a wave, and became an out-of-date Internet celebrity who lost the halo of the protagonist.
Recently, according to the feedback of lucky employees, it was thought that the Maotai-flavored chocolate in the year of the Dragon, which was launched during the Spring Festival, would drive the sales of Maotai-flavored lattes, but the actual sales backfired, and the sales of Maotai-flavored drinks were slow to sell. As a result, the Maotai latte thick milk hoarded in the warehouse has no chance to be unsealed at all.
![](https://world.gafei.com/uploadfile/94/a7320eec.jpg)
This batch of unopened raw materials were produced last year, and many of them are facing the embarrassing situation that they are about to expire. According to Lucky employees, Lucky's expired raw materials need to be destroyed by the store itself, such as milk and milk caps that cannot be used up after opening the seal, while such raw materials that have not yet been opened but are about to expire are also left to the stores to handle because there is no way to return them.
Therefore, lucky employees can only bleed in their hearts while unpacking boxes of unopened cases of Maotai latte thick milk and pour them into the pool and see with their own eyes that the raw materials are washed into the sewer by tap water. "my family has overdue more than 100 boxes." A bunch of people are picking up more than two points. "whose Maotai flavor box expires, oh, it's my house! it hurts the boss so much."
Many onlookers feel distressed to see bottles of soy sauce thick milk lattes poured out, although there is nothing wrong with dealing with temporary products, but this way of destruction is really a waste. Many netizens think that Ruixing can follow the example of the supermarket and sell temporary products at a low price, such as a 19-yuan Maotai latte at a store price that can be included in the 9.9 discount activity, allowing more consumers to buy, thus consuming raw materials.
"hurry up to 9.9, let me destroy", "said that expired, will not soon expire and sell at a lower price", "because this does not enjoy 9.9." no, no, no. So I haven't drunk it. "9.9 is worth buying.
Some netizens think that even if there is a discount, the sales volume of the Maotai latte may not change, because the product has been polarized since its launch, and some netizens after the curiosity attempt think that it "smells like the taste of a leader who drinks too much." others thought it was delicious and was captured by the Maotai latte after a try.
Therefore, some netizens think that products with novel flavors such as Maotai lattes are more suitable for short-term sales, rather than becoming daily products on the menu, otherwise, as soon as consumers' enthusiasm dissipates, it will lead to unsalable products, hoarding of raw materials and unconsumable raw materials. it will also cause these raw materials to be dumped into the sewers after expiration.
Picture from: Xiao Hong Shu
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
Coffee pull can not be ignored in an important detail! Milk foam is too thick, how to deal with layering?
Do you often have this situation when you are just learning to pull flowers? or this situation: when the material is ready and begins to draw flowers, the milk foam is always poured into the cup in a "lump" state, which can neither blend with the coffee nor make a good-looking pattern. Obviously, it was still fine when it was sent away, why did it become so lump after the flower pull started?
- Next
Surpass Shanghai, Guangzhou and Shenzhen! The number of Jiangmen cafes has soared.
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop China has become the world's fastest growing coffee consumption market in recent years, with an average annual coffee consumption growth rate of more than 15%. More and more consumers like coffee. Learn about coffee culture through local coffee fairs, coffee cultural festivals and other forms.
Related
- The coffee shop assistant steals his own credit card machine to collect money! Court: No repayment required
- What are the characteristics of Panama's coffee producing areas? How to grade Jade Manor
- Roads in many places in Colombia are blocked! Influencing transportation in multiple industries
- Shoulder to shoulder! The coffee exhibition became a national gathering without threshold!
- Panama BOP award-winning Jensen Manor What is rose summer coffee? The difference between Jensen Manor and Emerald Manor?
- How does the concentration of espresso affect? What does shot mean? How to say strong coffee?
- Passers-by tear up coffee shop posters for photos! Shop owner: I am furious
- Lucky installed a tea drinking machine?! Employee: Happy and sad!
- What does Kenyan coffee taste like? What classification does Kenya use?
- Coffee bean prices are high! Nearly 60% of Brazil's land is affected by drought and fires!