Surpass Shanghai, Guangzhou and Shenzhen! The number of Jiangmen cafes has soared.

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In recent years, China has become the fastest growing coffee consumption market in the world, with an average annual coffee consumption growth rate of more than 15%. More and more consumers like coffee and learn about coffee culture through coffee fairs and coffee culture festivals held around the country. feel a stronger coffee atmosphere.

Recently, the Coffee Culture week held in Jiangmen attracted more than 150 coffee brands to participate. All kinds of dining cars, distinctive coffee drinks and a wide variety of coffee utensils attracted coffee lovers with different needs. The event was crowded and bustling.

According to relevant data, there were more than 1500 coffee shops in Jiangmen City by the end of last year, with a growth rate of more than 35%. In the 2022 TOP100 ranking of Coffee shops in Chinese cities, Jiangmen ranked 21st in the number of coffee shops in the country, with 3.8 coffee shops per 10,000 people, surpassing popular coffee cities such as Shanghai, Shenzhen and Guangzhou.

Some netizens may wonder how Jiangmen, a non-first-tier small city, has so many coffee shops at once. After all, in terms of coffee culture, first-tier cities such as Shanghai and Guangzhou will be thicker and more knowledgeable.

But in fact, Jiangmen's coffee industry is not the sudden rise of netizens. As early as the 1860s, overseas Chinese brought foreign coffee culture to Jiangmen, coupled with the arrival of many Hong Kong and Macao coffee enterprises at the beginning of the 21st century, driving the development of the local coffee industry. it can be said that the coffee culture of Jiangmen is no less than that of a hot coffee city.

On the other hand, more and more young people do not want to stay in big cities and choose to return to their familiar hometown to start a business and realize their own coffee dream. as a result, the number of cafes in non-first-tier cities such as Jiangmen, Nantong and Foshan has increased year by year in recent years, and many netizens who have returned to their hometown for the Spring Festival say that the number of cafes in their hometown is much more than before. A netizen in Nantong roughly estimated that there are two to three coffee shops on average on each street in Nantong.

In addition, first-tier cities such as Shanghai, Guangzhou and Shenzhen can no longer meet the "ambitions" of chain coffee brands, such as Starbucks, Lucky and Cudy. Coffee brands such as Starbucks, Lucky and Cudy will focus on the sunken city and include it in the location of this year's store expansion plan. According to incomplete statistics of Lianshang.com, 1504 new stores of 20 chain coffee brands opened in January this year, an increase of 80.55% over January 2023, bringing the total number of stores to 38988.

Most coffee brands have entered a "cooling-off period", slowing down the pace of opening stores, such as Starbucks Coffee opened less than half of what it was in December 2023, and Lucky's number of stores is slightly lower than in December 2023, but the overall number of coffee shops is still on the rise, and the number of chain coffee shops in sunken cities will also increase.

Consumers' rising demand for coffee, young people's longing for coffee, chain brands targeting the vast Chinese coffee market and other factors are driving the increase in the number of cafes across the country, which also means that the coffee industry will still be in a state of internal volume. as for whether it will come up with new tricks, it will take time to find out.

Picture from: Internet

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