OATSIDE is suspected of being attacked? Netizen: can I help you?
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
For consumers who don't like bitter coffee, lattes with milk are usually their choice, but this classic coffee drink without bitterness is not friendly to people who are lactose intolerant. A traditional latte is undoubtedly a sweet burden on the health of these people.
In order to take care of people who are lactose-intolerant but have caffeine needs, many chain coffee brands replace the milk in lattes with plant milk such as lactose-free oat milk, Padan wood milk and soy milk, and introduce oat lattes and Badamu lattes, among which oat lattes are liked by the majority of lactose-intolerant coffee consumers because of their unique fragrant and mellow taste.
With the popularity of oatmeal lattes, oatmeal milk brands working with Starbucks, Manner,% Δ R Δ BIC Δ and other chain coffee brands have also entered the public view. Products launched by well-known oat milk brands such as OATLY in Sweden and OATSIDE in Singapore gradually appear on the table of lactose-intolerant consumers, and many netizens drink them as daily milk substitutes.
However, when surfing the Internet recently, some netizens found that when searching for OATSIDE on social platforms, there will be a lot of posts that praise OATLY and step on OATSIDE, which makes many loyal OATSIDE fans suspect that some jealous competitors are deliberately smearing and belittling OATSIDE.
"can I help you with a certain brand? how to arrange for the water army to forcibly trample on oatside? a small brand of outside has been stepped on several feet for no reason, and even the format and reply of the water army are the same." the low-level business war is to find a new account to post a post to denigrate each other. "I also saw that the other day, it was really a black post made by them." this oatside oatmeal milk is so delicious, this malicious smear peer is really a bit of a bad head! " .
Eye-catching netizens analyze that when they search for OATSIDE on social platforms, pull-down posts with the same background and similar text will appear, and most of these posts are posted on accounts that have not been used for a long time or have just registered.
Netizens with experience in chasing stars said that such an operation should be an organized and planned act of the water army, which may be the smear and belittling of OATSIDE by competitors, or it may be that a third party who is jealous of OATLY and OATSIDE is "sowing discord", or that consumers may be dissatisfied with the brand and deliberately do it.
There is no lack of competition in shopping malls, such as the previous low-price coffee war between chain brands, major brands launch discounts, joint names and other promotional activities in order to attract more customers, and open and aboveboard competition can promote brands to develop better and launch products that are more favored by consumers.
However, if you use malicious smear, trample, hire water army to write bad reviews and other behaviors to attack competitors, I am afraid it will be counterproductive, incur consumer disgust and disgust, but also affect the brand's own image, damage the popularity of the road.
Picture from: Internet
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
Lucky employee: I can't laugh anymore after the reform.
▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop for many workers, February can be said to be a month of chaos, first to rush to work in order to go home early for the Spring Festival, and then to the "rework tide" after a few days of rest, tortured by the tasks and post-holiday syndrome of that month.
- Next
The price of coffee beans has been unstable recently due to abnormal weather in Brazil and a decline in Vietnamese production and exports.
Recently, according to Nasdaq, coffee bean prices have been unstable recently, as major coffee producing and exporting countries have been affected to varying degrees, Brazil's production is affected by the weather, while Vietnam's coffee supply is tight. Coffee exports fell 20% in February from a year earlier to 160000 tons. Parts of Brazil are currently affected by drought.
Related
- Run away overnight! Man Coffee was notified of the unauthorized withdrawal of its store
- Ashtray water? Lucky Apple C's reputation has dropped sharply!
- Hanging up again?! Manner's salary increase exam stumbles employees!
- Attract uncles and aunts?! Mixue actually sent a plastic washbasin!
- What do "SS" and "FC" in Brazilian coffee stand for? How to grade Brazilian coffee?
- Drone attack! Fighting in northern Ethiopia kills 60 people
- Starbucks becomes a substitute for King Tea?! Netizen: Don't be deceived
- Close 89 houses in 3 months! Stores in Naixue are closed one after another!
- Fraud hundreds of millions of yuan! The "tea drinks joining" gang was investigated and punished!
- What is the disappeared rose summer 1500? How many grades are there in Jade Manor?