OATSIDE is suspected of being attacked? Netizen: can I help you?

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For consumers who don't like bitter coffee, lattes with milk are usually their choice, but this classic coffee drink without bitterness is not friendly to people who are lactose intolerant. A traditional latte is undoubtedly a sweet burden on the health of these people.

In order to take care of people who are lactose-intolerant but have caffeine needs, many chain coffee brands replace the milk in lattes with plant milk such as lactose-free oat milk, Padan wood milk and soy milk, and introduce oat lattes and Badamu lattes, among which oat lattes are liked by the majority of lactose-intolerant coffee consumers because of their unique fragrant and mellow taste.

With the popularity of oatmeal lattes, oatmeal milk brands working with Starbucks, Manner,% Δ R Δ BIC Δ and other chain coffee brands have also entered the public view. Products launched by well-known oat milk brands such as OATLY in Sweden and OATSIDE in Singapore gradually appear on the table of lactose-intolerant consumers, and many netizens drink them as daily milk substitutes.

However, when surfing the Internet recently, some netizens found that when searching for OATSIDE on social platforms, there will be a lot of posts that praise OATLY and step on OATSIDE, which makes many loyal OATSIDE fans suspect that some jealous competitors are deliberately smearing and belittling OATSIDE.

"can I help you with a certain brand? how to arrange for the water army to forcibly trample on oatside? a small brand of outside has been stepped on several feet for no reason, and even the format and reply of the water army are the same." the low-level business war is to find a new account to post a post to denigrate each other. "I also saw that the other day, it was really a black post made by them." this oatside oatmeal milk is so delicious, this malicious smear peer is really a bit of a bad head! " .

Eye-catching netizens analyze that when they search for OATSIDE on social platforms, pull-down posts with the same background and similar text will appear, and most of these posts are posted on accounts that have not been used for a long time or have just registered.

Netizens with experience in chasing stars said that such an operation should be an organized and planned act of the water army, which may be the smear and belittling of OATSIDE by competitors, or it may be that a third party who is jealous of OATLY and OATSIDE is "sowing discord", or that consumers may be dissatisfied with the brand and deliberately do it.

There is no lack of competition in shopping malls, such as the previous low-price coffee war between chain brands, major brands launch discounts, joint names and other promotional activities in order to attract more customers, and open and aboveboard competition can promote brands to develop better and launch products that are more favored by consumers.

However, if you use malicious smear, trample, hire water army to write bad reviews and other behaviors to attack competitors, I am afraid it will be counterproductive, incur consumer disgust and disgust, but also affect the brand's own image, damage the popularity of the road.

Picture from: Internet

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