Clang! Clang! Ruixing destroyed a large number of raw materials for products that will be sold in the market!

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For chain stores, if the raw materials for making drinks have quality problems or are out of date, mass destruction is not uncommon. Prior to this, Ruixing destroyed a large number of raw materials, which attracted the attention of netizens. Recently, Lucky employees posted that their store was destroying a whole box of raw materials.

Looking at the vast expanse of pink in the pool in the picture, netizens can't help but wonder if there is something wrong with this batch of raw materials. To this, the shop assistants explained that this batch of raw materials are the raw materials of the Coconut King series of products limited by Lucky for the third anniversary, and they are pink rather than spoiled.

Employees also denied another high-profile speculation that raw materials were out of date. Most of these raw materials are produced in March and the shelf life is within 6 months, so they do not have to be destroyed because they are out of date. According to them, the reason why many stores are destroying these raw materials is that the Coconut King series is completely off the market.

In April this year, Ruixing launched the Coconut Limited King series to celebrate the third anniversary of coconut birth, and co-signed with the popular Bubble Matt, causing fans to rush to buy. However, after the joint event, the sales of the series of drinks declined significantly, coupled with the increasingly hot weather, refreshing fruit curry drinks more cater to the taste needs of consumers, resulting in even worse sales of the Coconut King series.

In the public impression, many Ruixing drinks are associated with "coconut", such as raw coconut latte, coconut green American style, and so on. Most of these products sell well, especially raw coconut latte, which can be said to be Lucky's pillar.

The Coconut King series, which also takes coconuts as the selling point, has a pink appearance that attracts a good-looking party, but it is not obviously different from the same type of products in taste. Perhaps because of this, the sales of the Coconut King series are not optimistic without the popularity of joint activities.

Many stores reported that for a period of time before the announcement from the headquarters, the drink of the Coconut King series might only be sold for a few days, and the raw materials hoarded in the warehouse could not be unsealed for a week, and sales could be described as "bleak." Therefore, most of the employees expressed "no surprise" to the decision of the headquarters to remove the Coconut King series from the shelves.

However, many people say that these raw materials are not out of date and can still be sold. In fact, it is not too late to take them off the shelves after all the raw materials have been used up, or to destroy them after they have expired. Now it is hard to bear to force stores to destroy unexpired raw materials. Of course, these raw materials flow to other channels, Rui Xing is also responsible if something goes wrong, obviously this is the best way to deal with it.

Some netizens said bluntly that they did not know that Ruixing had put on such a new product three months ago before they saw employees pour raw materials into the pool. Now learned through this way, but has been unable to place an order to buy, can only watch bottles of raw materials poured into the sewers, can not help but sigh.

In addition, according to internal sources, Lucky has not only removed the Coconut King series recently, but also a number of products with poor sales and response will be completely offline, so employees say that after dealing with the Coconut King series, other raw materials that can no longer be consumed will be destroyed in the same way.

Picture from: Xiao Hong Shu

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