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The price has increased 10 times?! How many cafes did Sam's Desserts save?

Published: 2026-04-06 Author:

Last Updated: 2026/04/06, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Recently, some netizens went to the coffee shop to check in. After entering the door, they ordered four cups of coffee and three desserts with friends. When the meal was delivered to the table, several customers were stunned when they saw the beautiful desserts set out. Although the desserts are filled with cream, powdered sugar, etc.

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Recently, some netizens went to the coffee shop to check in and ordered four cups of coffee and three desserts with friends. When the meal was served on the table, several guests looked at the beautiful dessert and froze for a moment.

Although the dessert is decorated with cream and powdered sugar and looks delicious, customers can still recognize at a glance that the cakes are Swiss rolls and lime cakes from Sam's supermarket. To the surprise of the guests, the desserts on the supermarket shelves cost 30 or 40 yuan each when they arrived at the coffee shop.

According to the price tag on Sam App, a box of Swiss rolls costs 16 yuan and sells for 59.8 yuan. On average, the price of a Swiss roll is less than 4 yuan, but in the coffee shop, the price of Swiss rolls with decorations and plates has increased nearly tenfold and sold to customers at 38 yuan.

In the eyes of these consumers, all they want is to make their purchases worthwhile, and the same is true for spending in a coffee shop. if a dessert costs 30 or 40 yuan, it should have its corresponding quality, such as same-day production, private handicrafts, and so on. not ordinary goods that you can buy in the supermarket.

(photo taken from: Sam App)

In fact, however, it is not rare for cafes to split Sam's boxed desserts. Because they do not have the relevant qualifications to apply for baking products, most cafes are actually unable to make homemade cakes, bread, etc.

Even if you are qualified, you need to invest a lot of money to build a bakery that meets the food safety requirements. Most coffee shops that do not sell hand-made products are not willing to waste time and energy on homemade dessert cakes, but buy them from qualified suppliers and redecorate the finished products and sell them.

Therefore, when purchasing desserts, coffee shop operators will comprehensively consider the aspects of affordable price, stable quality and acceptable taste, and then choose the products that meet their requirements after comparing the goods. Among them, the desserts sold by Sam, who is good, cheap and guaranteed in quality, meets the above conditions and has become a "dessert supplier" for many cafes.

For coffee shop operators, the products they "buy" from Sam basically sell well, and as long as the clerk simply decorates them, it is a good-looking and delicious meal. Putting it on the table can not only meet the food needs of the guests, but also enable them to take the photos they want to take out of the circle.

Only some netizens said bluntly that although they could understand that cafes that could not make their own desserts sold Sam's goods for a second time, they could not accept that the store did not inform them in advance of the source of the product and the serious premium that exceeded their expectations.

However, considering the cost of rent, water, electricity, and labor, the price of a two-yuan Coke in a store goes up when it reaches a five-star hotel, and the price becomes 15 yuan. It is not difficult to understand that Sam's Swiss rolls of a few yuan are sold to consumers at a price of 30 or 40 yuan in a coffee shop.

Picture from: Xiao Hong Shu

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