The house collapsed! Korean PH coffee with the same brand as the celebrity was revealed to be only sold domestically?!

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Recently, a transparent bag of instant black caffeine with straws has become popular in the hands of popular stars. Its brand name is "POSITIVE HOTEL" and is known by users as "PH Coffee".

According to the official Douyin account, the POSITIVE HOTEL brand, from South Korea, is a popular weight management brand in the Korean entertainment industry. "serving A-list stars" and "sweeping Korean social media", coupled with the endorsements and promotion of domestic stars, naturally attract a large number of fans to buy.

Not only that, advertisements for PH Coffee have been spread on multiple social platforms, with more than 20, 000 posts on related topics, and some users share their feelings after drinking it and compare it before and after drinking it, confirming the effect of healthy fat loss. And this will undoubtedly poke the hearts of consumers who need to lose weight, so that they can't help but want to follow suit and try.

(the picture is taken from the official product introduction)

However, according to the interface news report, this instant black coffee from South Korea, which the star drinks in his hand, has never been sold in South Korea.

According to the report, the operator of its brand official account and the trademark registrants in the Chinese market are "Beijing Zhengneng Mineng Biotechnology Co., Ltd.". Among them, a small micro trading company from Nanchang holds 70% of the shares. POSITIVE HOTEL CO.,LTD, a Korean company with PH brand, holds 30% of the shares, which is a Sino-Korean joint venture company.

Until the end of 2023, PH was basically a substitute brand. Its first coffee, Ceylon Cinnamon Black Coffee, became popular on a number of platforms after its launch in December 2023. Since then, under the action of multiple halos such as foreign brands, stars with the same style, effective fat reduction and so on, the sales of PH coffee have soared in the past year.

It is understood that the black coffee series of PH coffee sells for about 49-69 yuan per box, with 7 packets of coffee per box, equivalent to a unit price of 7-9.9 yuan, which is not cheap in similar products. But as of April 2024, sales of the product grew by 1000 per cent year-on-year, according to data from the Rubik's Cube. A number of products on the e-commerce platform sell tens of thousands of products, and the "Mediterranean black coffee" series, which ranks first, ranks first in the store with 292000 sales.

(picture from Lijin official account)

Surprisingly, although you can see substitute milkshakes and health medicines in the product list on POSITIVE HOTEL South Korea's official website, we did not find this instant black coffee, which is very popular in China.

Interface News contacted Beijing Zhengneng Meineng Biotechnology Co., Ltd., who responded that the coffee products were made in China and were currently sold only in China. It is also known from PH's current coffee production information department that its producers are "Xinghua Dongao Food Co., Ltd." and "Tianyi Food (Xuzhou) Co., Ltd.".

In addition, Interface News noted that PH Coffee Studio showed that its products were ranked as "health foods" rather than "brewing drinks" often found in coffee. The company explained that because the original main product was substitute food, and the coffee product was launched late, it was still classified as "health food" on the platform.

Picture from: Internet

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