What to do to start a business now? a good post-80s entrepreneurial story Coffee Nuggets

LV long is a recent college graduate who once studied in Chengdu. He has first-hand experience of "slow life". Watching the large and small cafes and pubs in Chengdu making a lot of money, Lu long came up with the idea of starting his own business when he was nearing graduation. "choosing to open a coffee shop has something to do with my going to college in Chengdu. The pace of life in Chengdu is relatively slow, and people pursue coffee culture and 'slow life'. In fact, many Taiyuan citizens also have a great demand for 'slow' leisure space. If we can combine the stillness of coffee with the movement of bars, it will certainly attract many consumer groups. "

Lu long returned to Taiyuan and began to prepare his own "small coffee shop." after a series of market research, he found that the Taiyuan market already has the potential to develop coffee shops. Most young people get used to hanging out with colleagues and friends after work. But there is a lack of space for them to relax and chat quietly. In the online survey, LV long also has a windfall. Many young people are very keen on leisure alcohol, but they are unwilling to spend money in noisy bars. He thought it was a good market, so he suddenly came up with the bold idea of "a bistro in a coffee shop".

While studying coffee and wine production, Lu long designed and decorated the coffee shop. He was often busy going home late at night, watching the coffee shop he built take shape little by little, and his heart was filled with satisfaction. "I designed the shop window, wall painting, lighting, including the location of the air conditioner. Very often, people come to the coffee shop to spend money on the environment, so the style in the shop must be unique, so that it can give consumers a relaxed, casual and unforgettable feeling. "

After four months of preparation, Lu long's "Little Cafe" opened. Speaking of the hardships of starting a business, Lu long said frankly: "in fact, giving and getting are always proportional." At present, the business in the store is on the right track, with a daily turnover of 500 to 600 yuan, and even more than 1,000 yuan on weekends. The sales of the products are roughly the same as Lu long's previous expectations for the market, with coffee as the main consumption for women, while men prefer leisure drinks such as "long Island iced tea" and "flavor vodka". From the point of view of the book, the turnover of alcohol and coffee in the store is basically the same. After more than a month of market verification, the integration of the two different formats of coffee shops and bars, LV long's market positioning is correct.

For the future development of the coffee shop, Lu long has a unique idea, "profit is only one aspect, the important thing is to establish a stable customer base and know more friends." A Taiwanese who often comes to spend money may be more receptive to the pace of life in a coffee shop. He often works here with a computer, and sometimes stays all afternoon. I think this is a good attitude towards life, and this is my future marketing direction. People who get off work can get together and chat with me, and people with flexible work styles can also work in a relaxed environment. My goal is to make sure that different consumers who come to the store can find their own way of leisure. "

With the rapid development of the provincial capital, people's rhythm of life and consumption concept will change, and the demand for "slow life" has begun to emerge. Lu long believes that today's coffee and alcohol are not just drinks, but culture. This culture will become the mainstream of the ancient city of Taiyuan.

(responsible Editor: Leo)

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