The coffee shop that once dominated the list of takeout No. 1 has been wiped out!

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Recently, some netizens posted that the Cafe Coffee Tianli Central Plaza store invested by the founder of Xi Tea has been closed, the brand logo on the sign has been removed, and the store is renting again. It is reported that the store is the founder of Cafe Coffee in Shenzhen. So far, there is only one store in Dachong that is in operation.

The news of the closure of the store came so suddenly that many users were shocked when they heard about it. "I still have a bunch of exchange cards from his family," and "I ordered it last month." it's gone "," every time Tianli meets a customer, I haven't been to his house for two months. " According to media reports, monthly sales of Raven Coffee reached 6000 at its peak, once topping the list of Shenzhen coffee takeout.

It is his own unique style that attracts the founder of Xi Cha to invest in it, allowing the crow that landed in the central square to fly out and expand its scope of influence. According to the official account, there are five stores in Shenzhen and one in Dongguan during the "peak period" of Coffee Coffee.

However, in the view of some users, after the transformation into a chain brand, the quality control and brand tonality of Coffee Coffee have changed, and there have been more complaints about the decline in quality on the platform. At that time, a small number of people were not optimistic about the raven coffee after the tea investment, but now the fact that there is only one store in Dachong is enough to prove that fans are worried.

It is worth noting that the Crow Coffee closed in November last year, the Royal Square store was renamed "Magpie Coffee", the capital behind is still happy tea. However, after inquiring about Dianping, it was found that the store had also been closed, and some netizens said that the specific closing time of Magpie Cafe should be at the end of July.

In addition, Naxue Investment AOKKA Coffee said in a post on the social platform yesterday that it would officially close all stores in Shenzhen by the end of August. It is reported that AOKKA has five original stores in Shenzhen, but netizens have revealed that three stores have closed one after another. Now that the official "farewell letter" has been officially issued, fans who have a premonition of the result feel great regret and regret.

In 2022, many new tea brands pay attention to the coffee market. Tea Beauty and Honey Snow Ice City have successively set up independent coffee brands, while Xi Tea and Nai Xue's tea have adopted a more "tricky" approach, using investment in exchange for tickets to enter the coffee track.

According to the 2022 collation of Tech Planet, Xi Tea and its founders co-invested in Seesaw, Minority, Coffee Coffee and KUDDO Coffee, while Naxue Tea invested in AOKKA Coffee and Monster Coffee. But surprisingly, none of the invested coffee brands are doing well.

(the picture is taken from the official Tech Planet account)

There is no need to say more about Coffee Coffee, there is only one "single seedling" left. Seesaw, which has received more than 100 million investment, has fallen into a storm of store closures, and the number of existing stores has plummeted. Narrow door data show that there are currently 71 Seesaw stores in Yingmen. As for the other two brands, Minority has 3 stores and KUDDO has 22 stores.

The AOKKA invested by Nai Xue shows that there are currently five stores in the camp in the narrow-door dining eye. If all stores in Shenzhen are closed at the end of August, there will be only three stores in Shanghai. Another brand monster is sleepy and there are six stores in the camp.

When the growth of the tea industry slows, some head brands hope to expand their territory and seek breakthroughs by investing in other businesses. However, in the coffee race where everyone wants a piece of the pie, neither Xi Cha nor Nai Xue's tea has achieved the expected results. the brands they bet on have failed to enable investors to successfully gain a foothold in the coffee industry and gradually remain silent in the fierce competition in the industry. finally to the regrettable end of shop closure.

Picture from: Internet

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