Starbucks Wuhan Zhenxuan Store withdraws! Become a mobile coffee cart

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

A few days ago, many netizens found that the store in Building 1 of Wuhan Tiandi Xintiandi District had set up a fence indicating that it was about to enter the sports and leisure clothing brand lululemon, while the location was evacuated by a Starbucks Zhenxuan store that had opened for eight years and was also one of the old tenants here.

It is understood that the store originally located here is a Starbucks Zhenxuan store, which opened in 2016.

There are many labels about this Zhenxuan store. It was once the third Starbucks store in China to serve air-cooled cold extract coffee, and it also has the country's first Barista Craft Room creative space to launch a systematic coffee experience class for enthusiasts. In the opening press release at that time, the store was defined as "the most selected Starbucks store in Wuhan".

In the past, with its unique environmental design, art walls full of cultural characteristics, and comfortable and spacious space layout, this Zhenxuan store has become the first choice for many local consumers to rest, and once served as a landmark of the neighborhood. Unexpectedly, today, eight years later, he also left the scene quietly.

With regard to the withdrawal of the Starbucks Zhenxuan store without warning, many consumers who had good memories here left messages expressing regret, "the rows of windows in this store are so beautiful" and "it is a pity that the Starbucks Zhenxuan store with the best environment in Wuhan has gone out like this" and "frequent shops in 2020-2021, memories!" , "A favorite store! especially at Christmas."

It can be seen that in the minds of many people in Wuhan, this Starbucks has irreplaceable significance, and even under the post officially announcing the arrival of the new brand, netizens can not escape the question: why should this Starbucks Zhenxuan store be replaced?

For the reason for the closure, many people speculate that it has something to do with having too many Starbucks stores around. It is reported that, including the withdrawal of the Zhenxuan store, there are four Starbucks within 100 meters for customers to choose from, so even if the Zhenxuan store is gone, there are still three Starbucks operating in the entire Wuhan Tiandi business circle.

In addition, many people think that Starbucks did not choose to renew its contract because of the sharp rise in rents for shops. After all, in the face of high rents and the volume of the industry, even giants like Starbucks may not always be able to maintain a profitable situation.

It is worth noting that although Starbucks has moved out of its original store, some netizens noticed when traveling that the brand has opened a mobile coffee car in the inner street area of Xintiandi, which remains active in the form of take-out. Some consumers think that maybe the brand is still in the stage of looking for a new address, and there will be plans to reopen the shop later.

It is not difficult to find that while the coffee industry is rolling in, the changes in the economic environment and people's consumption habits also have an impact on coffee enterprises, and the competition in China's coffee market will only be more fierce in the future. How to find a balance between expansion and profit in the competition of leading brands such as Starbucks and Lucky will be the focus of employees' attention.

Picture from: network screenshot

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!