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Intriguing fans to be furious! Lucky Coffee publicly apologized to male star Yi Shou Qianxi!

Published: 2026-08-25 Author:

Last Updated: 2026/08/25, ▲ Click to pay attention| Last night last night, the daily boutique coffee culture magazine Coffee Factory, the related terms of "Lucky Apologize Letter" and "Lucky Apologizes to Yi Shou Qianxi" suddenly rushed to the hot search on Weibo, attracting everyone's attention. Today, related topics also ranked second on the Little Red Book hot list. It is understood that due to recent

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Last night, terms related to "Lucky's letter of apology" and "Lucky apologized to Yi Qianxi" suddenly went viral on Weibo, attracting public attention. Today, related topics are also on the second hot list of Little Red Books.

It is understood that due to recent screenshots released by users on the online platform, Luckin Coffee's response to online customer service misspelled the name of his spokesman, Yi Qianxi, many times, once causing dissatisfaction among fans.

Through the first conversation between fans and Ruixing's robot customer service, it can be seen that the name of the spokesperson, Yi Qianxi, is displayed as "easy closing dry seal". Although fans tried to correct it, when they chose the artificial customer service and asked which line the product Yi Qianxi was endorsing, the name of the artificial customer service reply was typed as the wrong word "dry" again, which puzzled fans very much. Since it is artificial customer service, why can't even the name of the spokesman of their own brand be typed correctly?

Fans found that in addition to the automatic reply, Ruixing also made the same typos in the guidelines for related questions containing the spokesperson's name. (currently, this extension has been hidden. )

Other fans and netizens found that there were other Bug in Rui's backstage automatic reply setting for Yi Qianxi, which once added fuel to the fire. It is understood that Lucky currently has three star spokesmen, including Yi Yi Qianxi, Tan Jianji, and the newly announced Liu Yifei. Fans have noticed that Lucky has an automatic reply function to the names of Liu Yifei and Tan Jianji in the backstage system, but the name message of Yi Yi Qianxi cannot be displayed, and the system will only reply: "I'm sorry I can't understand what you mean."... " .

(at present, the automatic reply function of the spokesman's name has been revised.)

In response, Ruixing publicly issued a letter of apology on Weibo, apologized to Mr. Yi Qianxi and everyone for the automatic reply that there were typos. With regard to the wrong content, Ruixing said that after receiving feedback, the team immediately apologized to the spokesperson and the brokerage team, and the typos were changed in time.

Although Ruixing apologized in time for the relevant problems and corrected the errors involved, fans thought that the practice of typing the wrong name was too disrespectful, and that they had made mistakes one after another during the endorsement contract period. therefore, many people said that they "do not buy it" to the official handling results and apology responses.

On November 27 last year, Ruixing synchronized with the official on various platforms to announce Yi Qianxi as the brand spokesman for the new autumn and winter drink roasted coconut latte. During the new period of drinking, you can learn through various social platforms that in order to support their favorite beans, fans not only insist on getting up early and punching cards every day, but also show their "record" of several cups a day, and many die-hard fans say that even if they are not in the habit of drinking coffee, they have to do it anyway for the sake of "four-character brother".

According to Lucky's official data, sales of roasted coconut lattes exceeded 10.04 million cups in the first week, and since the launch of the new product, Lucky's sales have skyrocketed. The same frame topics of Yi Yi Qianxi and Ruixing roasted coconut lattes are crazily browsing the moments and dominating the list. Thus it can be seen that Rui Xing can not do so well in winter without the efforts of fans. But now, the names of the spokesmen in the system are misspelled one after another, so it's no wonder fans are dissatisfied.

Picture from: network screenshot

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