There are too many people! Tims Harbin new store has frequent on-site situations!

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On the early morning of the weekend, most of the rest workers should still be lying in bed with sweet dreams and enjoying the leisure of the holiday. However, just before 09:30 yesterday morning, there was a long queue in front of a coffee shop in Red Square, the west side of Harbin, with some consumers yawning and listening to the opening speech.

According to netizens on the spot, the new store is the first store in Harbin of Canadian brand Tims. Before the store enclosure was lifted, the brand had promoted it on various platforms, handing out buy one get one free coupons for drinks the week before opening to get the attention of the local people.

However, the people in the queue said that they were not entirely in order to exchange activity tickets, but more to rush the rankings and receive prizes. It is understood that the Tims launched the opening queuing ceremony, the top 200 consumers in the queue can receive a gift after arbitrary consumption. Different rankings of gifts are different, such as the top 3 can get a coffee monthly card, 4 to 10 can get a limited city cup, and so on, so that econnoisseur is fascinated.

(the picture is from the official Xiaohong Book account of Tims)

It is precisely because Tims has prepared rich gifts and special offers that many fans can leave their comfortable beds on Saturday morning and sprint to the store door as soon as the mall gate is opened. However, when the necessary process of opening was over and the store officially received customers, the situation at the scene was frequent and chaotic, and netizens jokingly called it the "grass team".

A guest reported that he stood in line at about 09:30, and soon received the number plates issued by the staff one by one and placed an order for purchase according to the instructions of the shop assistant, but in fact, it was not until 12:30 that he ate the bagel he wanted to buy as breakfast.

Waiting in long queues to buy products on the first day of business is a routine operation for some netizens, but customers who want to pick up food at the bar think there is a reason why they need to wait for an hour or two.

She said that there are a large number of employees making drinks and bagels in the bar, and the production efficiency is faster than expected, but they do not seem to be skilled enough to hand over the products on the table to the guests in a single pack in time. As a result, many people place orders very early, but they can't get the meal until a few hours later.

Many netizens believe that Tims, which has already opened its first store in several cities, should be aware of the attraction of opening events and free gifts to citizens who like to join the fun, and should be able to foresee the grand queues of the day.

However, the long wait at the scene and the defective store service have eroded the expectations and goodwill of fans, and it also makes people question the brand's ability to organize its activities. "the publicity is big, but it is not well organized" and "the management is really poor." queuing is quasi-messy "," too inefficient "," too messy ".

It is understandable that Tims wants to create a popular scene when it opens its first store in the city, but local people think that the brand should also be managed properly and the event well organized, so as not to give a bad first impression and tarnish the good impression of the brand in the eyes of consumers.

Picture from: Xiao Hong Shu

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