Airport stores only increased by 1 yuan! Mixue Ice City: Just basic exercise!

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Recently, when a netizen was waiting at the airport, he found that a snowy ice city in the crowded terminal was somewhat out of place. It is not that the decoration of the store is different from that of other stores, but that people waiting to pick up food can always be seen at the door of the store. According to this netizen, "any ant passing by will buy a cup."

This phenomenon aroused the curiosity of netizens, and they can't help but wonder what charm this snow ice city has to attract passengers. When he approached the menu, it was clear in an instant that the prices of all kinds of drinks in this store were only 1 yuan higher than those in downtown stores.

At transportation hubs such as airports and high-speed rail stations, the prices of restaurants are generally much higher than those in urban areas. as soon as a bowl of noodles worth more than ten yuan arrives at the airport, the price immediately goes up. One of the reasons for doubling the sales is that the rents of merchants and stores in transport hubs are on the high side. In addition, the cost of transporting materials in remote places such as airports is high, which also leads to higher prices in stores in transportation hubs than in urban areas.

The netizen said that compared with the 150 yuan bowl of noodles he bought at the airport, the practice of raising only 1 yuan at the Michelle airport store is a "conscience", so it is not difficult to understand why passers-by will stop to buy a cup.

After the post was published, honey snow fans all over the world posted the moment when they were moved by the conscience price of honey snow. "they are only + 1 yuan in expensive scenic spots." really conscience "," it is the original price on the top of Mount Tai "," Tea Card Salt Lake 3 yuan ice cream! " The Snow King in Jiuzhaigou sandwiched around the coffee table Ruixing Kaifeng food McDonald's painting style does not increase the price by a penny.

In addition to the domestic popular scenic spots and less crowded cities, consumers have found that the price of Honey Snow Ice City has not changed much. In Malaysia, Singapore, Bali and other places, the price of Honeysnow Ice City is more or less the same as the domestic market.

Well-known chain brands will adjust product prices and menus according to local price levels, store operating costs and other aspects, so as to ensure that the stores they open can be profitable. But Mixue's approach is different from public perception, whether it is high-rent transport hub stores or overseas stores with higher operating costs, it almost unifies the menu and pricing, making people wonder whether such conscientious behavior can make a profit for the brand.

In this regard, some fans think that Michelle has always played a small profit and quick turnover, as long as the sales go up, no matter where the store will make a profit. In fact, it is not what the public thinks. Honey Snow Ice City is currently the fourth largest restaurant chain in the world, with a total number of stores exceeding 30,000.

Such a success of an inexpensive brand can not be achieved only by small profits and quick turnover. It is understood that according to the prospectus, more than 95% of Honeysnow Ice City's income comes from products and services provided to franchisees. At the same time, the brand's raw materials are basically produced independently, and have their own efficient supply chain, greatly reducing operating costs.

Because of this, for Honey Snow Ice City, basically do not increase the price is its basic operation, netizens need not be too surprised, do not worry about Snow King does not make money.

Picture from: Internet

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