Store closures exceed 50%! Coffee shop owner: The most popular one is the one that transfers the shop!

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From the past volume products, volume prices, volume stores, to today's volume franchise, volume channels, volume labor costs, volume network marketing …... The situation in the coffee market has entered the next white-hot stage, and the word "roll" seems to be insufficient to reflect the crowded degree of the coffee track.

Recently, Dianbao Dian released data on the closure rate of 81 food and beverage segments for all catering-related companies registered in 2023, with a deadline of the end of June 2024. Data show that in these 81 categories, the closure rates of tea and coffee are 19.6% and 13.3% respectively, which shows that coffee is much lower than the average closure rate of the entire catering industry (22.6%).

But if we only look at the survival of the number of stores in the coffee market, you will find that behind the crazy growth of head coffee brands are real cases in which countless physical stores have been opened and closed and outsiders have come and gone.

According to the Red Food Network, as of August this year, the total number of coffee shops nationwide reached 244000, of which 68000 were boutique coffee stores, accounting for 27.9% of the total. From the perspective of regional distribution, the number of coffee shops opened in Guangdong, Zhejiang, Jiangsu and other provinces is the highest.

In addition, according to narrow-door data, the number of new coffee shops opened in the past year reached 83171, a net increase of 39982 (according to the data, the increase is basically head enterprises), which means that the number of stores closed in the last year reached 43189, with a closure rate of more than 50 per cent. In other words, under the hand-to-hand combat of chain brands at all costs, hundreds of coffee shops in the industry disappear from cities and towns across the country almost every day.

Take the theme of the workshop report for nearly a month. Since August, there have been nearly ten news about coffee brands closing stores or temporarily withdrawing from the business district. From the point of view of the type of stores, there are Starbucks, Arabica and Seesaw with a price of 30 to 40, Manner with the best price-to-performance route, and start-up cafes that have been established for more than a decade. It can be seen that in the face of such fierce market competition, the intensified compression of profits has accelerated the iterative speed of the update of physical coffee shops, and the "PLAYERUNKNOWN'S BATTLEGROUNDS" of the whole industry is on a hot show.

In fact, despite these cold statistics, we can also feel a lot of clues from shopkeepers who like to share stories on the Internet.

For example, some people find that the store is deserted, and takeout orders fall off the cliff without warning; some people are used to reporting the turnover of the day, and then there are a lot of "zero eggs" in the comment area; and some people decide to put aside this obsession of opening a shop for the time being, so there are one "farewell letter" after another full of memories and reluctance to leave. And the "former shopkeeper" mocked himself: "when the store closed down, the most popular one was the one that transferred stores."

With the increasingly fierce "battle for supremacy" between brands, head chains such as Lucky, Cudy and Starbucks continue to expand, and the living space of small and medium-sized brands, individual stores and small stores has been squeezed again and again, and the entire coffee track will still be bloody in the future. the knockout stage is far from over. Next, it is still an uphill battle for both chain brands and independent stores.

Picture from: Internet

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