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Shoulder to shoulder! The coffee exhibition became a national gathering without threshold!

Published: 2026-02-25 Author:

Last Updated: 2026/02/25, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Recently, an international coffee exhibition was held in Beijing, attracting countless coffee lovers. Some of them want to communicate with professionals, some want to find coffee beans that suit the taste, and some want to learn about coffee appliances and equipment. As a result, many people took advantage of

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Recently, an international coffee exhibition was held in Beijing, attracting countless coffee lovers, some of whom want to communicate with professionals, some want to find coffee beans that suit their taste, and some want to know about coffee utensils and equipment.

As a result, many people took advantage of their free time on the weekend to attend, but they did not expect that as soon as they entered the venue, they would not see all kinds of signboard products placed at the booths of exhibitors from all over the country, but crowded with people.

According to netizens at the scene, some exhibitors prepared earbags, instant coffee, brands, etc., for guests to experience, while some stalls provided coffee drinks to taste, thus attracting many econnoisseur to line up in front of the booth. Some people bluntly say that the whole exhibition site is a bit like the previous rallies, in which you can vividly feel the idiom "shoulder to shoulder".

It is understood that the coffee show did not set a threshold and charge any fees for visitors, so that in addition to coffee lovers in need, there were all kinds of tourists, such as grandfathers and aunts, parents pushing strollers, and so on. Some tourists say that they are not only concerned about the products on various stalls, but also look down from time to time to see if they will bump into children and pay attention to their backpack belongings, feeling that a pair of eyes are not enough.

In addition, some netizens said that the "wool strategy" on social networking platforms prompted many people who saw the posts to queue in front of the booths to get gifts and try coffee, which was one of the reasons for the grand queues at many stalls.

In the view of most people, the coffee exhibition will be more professional than the coffee festival, the exhibition site can see machinery and equipment, coffee bean merchants and so on, can exchange experiences with coffee professionals and learn about the industry information.

However, for some coffee lovers, the coffee show did not seem to be as good as the coffee festival planned by some organizers, who said that they frittered away their expectations during the crowded process in the venue, and fled when they saw the long line of booths in the distance. In the end, they lost their interest in buying equipment and coffee beans, and only gained a lot of fatigue.

According to users who have participated in the exhibition, they have been to coffee exhibitions in the past to arrange lectures, lectures and other activities, and they can communicate and discuss with many coffee practitioners at the scene, and the overall sense of experience of the exhibitors is very good. But in recent years, the organizers have lowered the threshold for visitors again and again, so much so that now the coffee show is bustling, mistakenly thinking that they are in a supermarket that is doing activities.

In order to have a good experience, some experienced people will avoid the gathering time of the flow of people, enter the field early, communicate with their favorite practitioners, and act quickly to buy coffee beans, equipment, and so on. leave before a large number of people enter the arena.

Coffee is becoming more and more popular in China, and the number of coffee lovers who want to learn more about it through professional activities is also on the increase. For them, the coffee exhibition which brings together professionals is undoubtedly a platform for communication and progress. But in recent years, there have been more and more visitors to the coffee show, and the management of the event site has been chaotic. People who try to drink everywhere have brought a bad impression to exhibitors and other tourists, and it also makes people feel that the coffee fair is losing its original professionalism.

Many netizens called on the organizers to screen visitors or charge a certain entrance fee to reduce the flow of visitors and bring a good exhibition experience to exhibitors and visitors who came all the way from afar.

Picture from: Xiao Hong Shu

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