Ruixing Coffee and China Tennis Co., Ltd. are jointly branded, and surrounding products have been caught in a plagiarism storm!

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

This morning, a blogger posted a post on the social platform with a number of comparative pictures titled "I was actually plagiarized by Lucky". Less than two hours after the post was released, it attracted a large number of netizens' attention and comments.

The blogger said that in Ruixing's launch of a joint event with Chinese tennis on September 16, there was a mobile phone case bracket that was similar to the original product he had designed, and was surprisingly consistent in many details. it's hard not to suspect that this is "plagiarism."

From the comparison picture, we can see that no matter from the concept of overall color matching and rotating tennis, or observing the details such as blue base, white font, stripe ratio and so on, the mobile phone case bracket designed by the blogger is very similar to the joint product launched by Lucky x China Tennis, and even the white stripe pattern on the tennis ball is completely consistent with the light and dark position of green, except that the above expression has been removed. It was replaced by Lucky's logo.

As for the unexpected similarities between the two, the blogger added that his design was created in December last year and was released and put on sale in June this year, more than three months after it was put on sale. At present, he only hopes that the brand can respect the originality, get in touch with him as soon as possible, and properly handle this incident.

It is worth noting that Lucky's joint cooperation with Chinese tennis, more than one surrounding fell into a "plagiarism storm." According to the reality of Lucky's official Wechat push, in this schedule, you can get a variety of peripherals containing tennis elements, including cup holders, sports towels, raster cards, tennis pillows, handbags, etc., in addition to the mobile phone shell bracket. Blue tennis pillow also appeared "the same style".

Just this morning, a sports brand posted that after being reminded by friends, it was found that the latest joint products of Ruixing and the China Open were very similar to the tennis pillow products they had released. However, as the appearance of tennis on the market is more or less the same, and the "similarities" between the two can not be seen from the promotional pictures provided by the brand, many netizens speculate that they may just happen to look alike.

But soon after, a sharp-eyed netizen took a screenshot around Ruixing's official pillow and found an almost identical "original picture" on the home page of the sports brand, which shocked the blogger directly after reading it.

By comparison, the two are indeed visible to the naked eye: except for the different colors and lucky's periphery with its own brand logo, the label position, fluff lines, light and shadow angle on the pillow are exactly the same, and even the stitches are exactly the same. In this regard, many netizens who claimed to be engaged in the design industry said that Ruixing's tennis pillow map was obviously changed on the original picture of the brand side, and the operation steps were not complicated, that is, matting, changing color, and adding logo.

With the increasing popularity of the incident, there has been a wave of "questioning" voices under Ruixing's official account, and there have been one after another "I heard that you plagiarize." copy "," give me an explanation "," Why copy other people's mobile phone brackets? " , "did you reply to plagiarism?" Waiting for a message.

In response to the "plagiarism storm" involved this time, Luckin Coffee did not make any response before it was published.

Picture from: network screenshot

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473