Long-term stay by customers has led to successive bankruptcies of coffee shops!

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Recently, Japanese media "Aeradot" reported that a large number of customers ordered only one cup of coffee and stayed for a long time, resulting in the closure of several cafes one after another, causing widespread concern in the community.

The report points out that with the popularity of telecommuting, more and more workers choose to work in cafes, where they can stay for hours or more after ordering a cup of coffee and sometimes spending only 420 yen (about 21 yuan).

Some workers who often work in cafes admit that they can concentrate more on their work in cafes, so they usually choose a coffee shop as their telecommuting location. Some of them said they might stay in the cafe for more than 10 hours.

Having long-term stable customers is not a bad thing for the operation of the store, but for cafes with high turnover to meet sales, the long stay of customers is a serious threat to the survival of cafes, especially in cities. This phenomenon is particularly evident.

It is reported that the number of coffee shop bankruptcies in Japan reached an all-time high last year. According to a survey released by Imperial data Bank in January, 72 cafes across the country closed last year, more than double the 34 the year before and reaching an all-time high. The reason is nothing more than the superposition of low coffee prices and low in-store turnover.

As the increase in the price of coffee products will mostly cause complaints and complaints from consumers, some coffee shops will not use such a direct way to increase store revenue, but instead take time-limited measures to deal with customers who stay in the store for a long time to work and study. They will put up conspicuous notices next to the outlets in the store, informing customers that they have a time limit of 90 to 120 minutes, and even reducing the number of public sockets in the store, so as to increase the turnover rate of the store. However, some coffee shop owners said that taking time-limited measures may cause some customers to be dissatisfied with the service, which makes them reluctant to come again and reduce the number of customers.

In fact, the troubles of two years of advance and retreat are not limited to Japanese coffee shop owners. Coffee shops in Europe and South Korea all face the trouble of "digital vagrants" staying in the store for a long time. Many operators said that they did not mind the length of stay of the guests at the beginning of the shop, but with the increase of business pressure, coffee workers who stayed for a long time became a worry for the operators. They say most of these office workers order only one or two drinks from the morning until the store closes. During this period, electronic devices may be charged, ice water and other services may be asked for, virtually adding a lot of operating costs to them.

On the other hand, some unscrupulous customers who hold video conferences and call on strike in the store will also affect others and destroy the quiet and comfortable atmosphere in the store, so that some operators say bluntly that they do not welcome guests who may affect the normal operation of the cafe. From this point of view, how to increase the revenue of coffee shops while maintaining the consumer experience of customers may be a big difficulty for coffee shop operators around the world.

Picture from: Internet

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