What is the difference between specialty coffee and hand-brewed coffee? What does special coffee mean? Does special flavor belong to coffee?

As far as the current coffee shop is concerned, the coffee products sold are mainly divided into three categories! One is a very classic espresso, one is a single coffee that interprets the concept of boutique, and the other is a special coffee based on creativity! As we all know, the stores in Qianjie only sell the first two, so whenever passing guests come into the store to ask if they sell special coffee, Qianjie can only politely refuse.

But even so, special coffee is still worth our discussion. After all, this is the "Deep-Fried Chicken" of the coffee industry. So, what on earth is special coffee?

What is special coffee? The name "special coffee" comes from the free translation of the word Signature Drink in the WBC competition. Signature means signature and logo, and Drink is a beverage. Together, we can simply understand it as a special drink full of personality. Unlike the boutique concept that emphasizes the flavor of coffee, special coffee emphasizes more personal creativity and personal understanding of coffee. Each special coffee will have a unique style and label depending on the producer, which is an alternative and brand-new experience. It's a bit like a cocktail, but it uses coffee as the base, and then different ingredients are added to collide with the coffee, resulting in an unexpected flavor. Like the preserved plum coffee, sweet-scented osmanthus coffee and clarified coffee shared two days ago in front of the street, all belong to the category of special coffee.

Compared with boutique coffee, special coffee does not need too complicated tasting methods, and rookies who have just started can directly feel what the special tune wants to express. Because of this, special coffee has a wider audience than traditional coffee. In addition to traditional materials such as milk and syrup, alcohol, fruit, fruit juice, flowers, tea, sparkling water and spices can be used as materials to blend with coffee. Of course, these materials are relatively conservative, and bolder materials abound, and Qianjie is not listed here (excluding those added for grandstanding).

And because the special tone is very particular about the taste and taste of different ingredients. So it can be said that special coffee is an exhibition of the imagination of baristas / coffee shops. Each cup of special coffee represents the person / shop, the unique understanding and creation of this drink. As specialty coffee is becoming more and more popular, coffee shops have emerged that mainly sell specialty coffee. But at the same time, the controversy is also rising with the rise of popularity. Because there is no limitation, some coffee shops will specially reduce the proportion of coffee taste in the whole in order to pursue the balance between taste. And because coffee is the main body of the word specialty coffee, the controversy arises: "can a cup of special coffee without coffee flavor be considered coffee?" (you can leave your own opinions in the comments section.)

Then put this aside! According to Qianjie in recent years for a variety of coffee shop special coffee research and development, summed up some special coffee research and development ideas, here to share with you, reference.

Highlight / extend the original flavor of beans

To put it simply, it is to create a special coffee around the flavor of a bean. For example, the Colombian demarcation line is a bean with a distinct fruit flavor, and the coffee extracted with it will have a full grape juice.

So, we can use this as a base to add other types of fruit juice or syrup to turn it into a coffee with compound fruit flavor, and so on.

Second, set the theme this is the most favorite idea of Qianjie! We can first set a theme, and then use the relevant elements around this theme to make special coffee! Just like the article "Osmanthus Flower Special tune", Qianjie takes autumn as its theme, using sweet-scented osmanthus to add coffee, and so on.

Third, the "reset version" of the old product is simple! Disassemble traditional coffee, such as American style and latte, into concentrate and water, concentrate and milk. Then we innovate on these materials, such as changing coffee beans from blending to SOE, and then replacing milk with coconut milk, soy milk and nut milk. Or replace the water with orange juice, lemonade, sparkling water and so on.

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