Nicholas Tse opens a coffee shop?! Fan: Do you want to hold a concert?

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Hong Kong star Nicholas Tse has opened a coffee shop called Fengwei in Zhengzhou, Henan Province, Dahe Financial Cube reported recently.

It is reported that the food brand founded by Nicholas Tse, Fengwei United Xinhua News Agency, opened its first coffee shop in Zhengzhou on October 9. Judging from the menu shared by fans on the social platform, the shopkeeper sells coffee drinks and light foods, of which coffee products cost between 18 yuan and at least 30 yuan, which is a medium price.

After Lin Junjie, Jay Chou and others have entered the coffee industry, it is not surprising for stars to open shops. But fans who went to visit the store believe that the coffee shop opened by Nicholas Tse is slightly different from other star coffee shops.

They say that in addition to buying a cup of coffee and lunch, customers can also buy a lot of auxiliary agricultural products in the store, such as coffee from Menglian in Yunnan, roast chicken from Wuqiao in Hebei, oatmeal from Inner Mongolia, and so on. These agricultural products are also part of the raw materials used in the drinks and meals served in the store.

In addition, guests can also purchase handicrafts made by non-legacy traditional techniques and the cultural periphery of the brand in the experience space in the store, so as to experience and understand the color and richness of Chinese food culture in an all-round way.

The report mentioned that Xinhua excellent products is the "help Rural Revitalization" project under Xinhua News Agency, and "Fengwei" founded by Nicholas Tse in 2015 has also cooperated with various kinds of auxiliary agricultural products in recent years, and the two sides have signed a strategic cooperation agreement in August 2022 to create a joint brand of "Xinhua excellent products x Fengwei" to promote high-quality agricultural and sideline products.

It's just that the products of the co-brand were sold on the e-commerce platform before, and their popularity is limited. As a result, users speculate that the coffee shop may be an attempt by both partners to expand offline experience channels, and can also take this opportunity to let more admiring users understand and try the auxiliary agricultural products in the store.

Because of this, some people who sign in at the store bluntly say that the shop is essentially a coffee shop that helps experience agricultural products, not a coffee shop that provides guests with a good drink. Therefore, the coffee produced in the store can only be said to be regular. "the taste is a little mediocre, and the smell of beans is not very strong." coffee lovers who think it is suitable for the pursuit of quality may be disappointed to try to visit the store.

Some netizens hold different views. They say that it is precisely because Nicholas Tse's main purpose of opening a coffee shop is to help farmers that a mediocre cup of coffee has a different meaning, providing a certain emotional value to consumers who go to the store to buy drinks. Nicholas Tse is also advised to open more meaningful coffee shops all over the country.

In this regard, old fans all hope that Nicholas Tse would rather hold more concerts than open coffee shops all over the country, "he forgot his job? can you call him out for a concert?" I want to know when he will hold the concert. Others said that Boss Xie might as well learn from his peers and get a car to sell coffee around the venue while singing to fans at the concert.

Picture from: Internet

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