The number dropped sharply! Pacific Coffee has closed its stores on a large scale again!

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Recently, Chao Zhuhai and other official accounts revealed that Zhuhai Pacific Coffee Huafa Waterfront store will be closed after October 13 due to the company's business adjustment.

Then some netizens learned that in addition to the Huafa waterfront stores that had posted the notice of closure, the Pacific Ocean would also close Haitian Post Store and City balcony shops from October 13 to 14. On social media, these stores are located in a very distinctive area of lovers' road, where many tourists come to clock in and take photos. Therefore, when they heard the news of the closure of the shop, the local people could not help feeling sorry.

It is worth mentioning that after this wave of store closures, the only three remaining Pacific Coffee stores in Zhuhai are franchisees. In other words, what the brand withdrew this time was the directly operated stores in Zhuhai.

As early as the end of last year, the Pacific was exposed by the media to close stores on a large scale. The number of stores has plummeted from nearly 500 to more than 100. Coffee lovers have mixed feelings about this, some of them are shocked by the current situation of the second largest coffee chain brand in the Chinese market, while others are deeply worried about the future development of the brand.

As of October 7, Pacific Coffee has 203 stores, excluding 104 in Hong Kong and one in Macau, according to narrow-door data.

However, incomplete statistics show that the number of stores in Ying is 68 on the official Mini Program account. Among them, Chengdu, Hefei, Dongguan and other cities have checked that there are no stores. Hangzhou, Huzhou, Chongqing and other cities still show one or two stores, but these stores all show "rest" and it is impossible to know for sure whether they are closed or closed.

In addition, Guangdong is the market with the largest number of Pacific coffee stores after Hong Kong, but in fact the number of stores in the region has been quietly declining. Not long ago, the workshop reported that five stores of Pacific Coffee in Dongguan had been closed one after another. if the direct stores in Zhuhai were closed again, the number of stores of the brand in Guangdong would be reduced to 21.

Seeing Pacific Coffee becoming more and more lonely, coffee lovers have long changed from anger to regret.

Many people believe that the beverage ingredients and product quality of Pacific Coffee are not inferior to those of Starbucks, Ruixing and other chain brands, and it has a well-capitalized China Resources as a "patron". In theory, the brand should be able to settle in Vientiane City and Vientiane Mall under China Resources, and make its stores blossom everywhere through brand promotion, sweeping the Chinese coffee market.

But in fact, the development of the Pacific did not follow the script that netizens thought. On the contrary, the brand side that won Wang Fang at the beginning played its own good cards to pieces and failed to keep up with the rapid development of the industry in time, resulting in a decline in popularity all the way. from one of the once spectacular Starbucks competitors to an "unknown" passer-by in the industry.

In this regard, regular users understand that the glorious era of Pacific Coffee has long been over, and the number of stores will only become smaller and smaller in the competition for survival of the fittest, but they still want to close the store a little slower, so that they can taste the taste in their memory several times.

Picture from: Internet

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