It's sparse! Xi tea and matcha new product "Light Soup and Little Water"?!

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Yesterday, Xi Cha updated the menu of its matcha series and launched a new product that is three times thicker. According to official publicity, in addition to matcha tea soup, this new cup also contains small ingredients such as thick matcha milk lid, matcha jelly, thick matcha waxy, etc., which can be described as a "matcha family bucket", which fascinates users who are keen on matcha.

After the launch of the new product, the first wave of experimenters can't wait to post pictures on social platforms to share their layered drinks. But when they took the first sip, their expectations for the new product turned into disappointment in an instant.

They said that the waxy matcha in the new product is actually matcha-flavored Deep-Fried Glutinous Rice Cake Stuffed with Bean Paste made by the clerk of Xi Cha. In the impression of some people, Deep-Fried Glutinous Rice Cake Stuffed with Bean Paste should have a glutinous taste. But in fact, when experimenters suck glutinous glutinous from the drink, it is difficult to accept the strange taste of this ingredient, which is "like phlegm", "not waxy at all" and "thin".

In addition, although most matcha drinks on the market are basically made of matcha powder, lovers who have studied matcha say that different qualities of matcha powder and different brewing methods will make the drinks taste different. Compared with other brands of matcha products, most people think that the new products of happy tea can feel obvious powdery feeling, "dry mouth", while some people say they will have a bit of throat paste after drinking it.

Many buyers said that because of the name of the new product, "triple thick wipe", they thought that "triple matcha powder" would be added to the drink to make it have a strong tea flavor. But after the actual experience, they found that the "triple" in this new cup may not mean "triple matcha powder". Some users said that after drinking it, they found that the taste of the new matcha was not as expected, the taste of the tea was light, and even if the order was asked for "strong matcha", it would not change much in taste.

For a long time, matcha beverage has been loved by consumers because of its bitter tea flavor. Enthusiasts will flock to hear about a brand's launch of matcha-related products and place orders to try to find a matcha drink that suits their preferences.

Recently, Xicha, which has recently focused on the development of matcha products, has naturally attracted their attention, and some Matcha heads have recently tried and compared all the drinks related to matcha currently listed on the official menu. Share your views on the Matcha series of drinks launched by Xicha with other colleagues.

Among them, most users think that although Xi Cha has spent a lot of thought on its matcha products, updating its ingredients and recipes, maybe it is because milk, syrup and all kinds of small ingredients are added to the drink. Matcha's bitter taste is not as strong as enthusiasts expected, so that some people will give the matcha series of matcha products with comments such as "water collapse", "light soup", "light taste" and so on.

Matcha enthusiasts say that they are keen on the strong taste of matcha and like the sweet taste after bitterness, but the matcha products that like matcha do not seem to be the same thing as the matcha they pursue. However, some consumers think that when launching such products, brands may want to take care of the taste preferences of more users, so that they will use milk and syrup to ease the taste, so that more people can accept the astringent bitter tea taste.

Picture from: Xiao Hong Shu

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