Lucky launches "Pumpkin Congee" latte on Halloween?!

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Today, Ruixing updated a wave of materials co-signed with Pingu in the expectation of many fans, and launched a new Halloween limited pumpkin oatmeal latte.

As early as after Rui Lucky's new plans were revealed in advance on social media, interested users followed the official news and opened Mini Program to place an order after the menu changed. strive to be the first person to drink the new product.

According to the first wave of feedback on the social platform, unlike Starbucks' bold and exaggerated drinks, Ruixing's pumpkin oatmeal latte is plain and unpretentious in the eyes of the face party, without any visual impact. Were it not for the label on the cup, this new cup looks no different from the usual coffee drink.

In fact, from the point of view of the ingredient cup, this new cup is also very similar to Ruixing's flavored latte, except that the syrup is replaced with thicker pumpkin sauce and milk with oatmeal milk. However, as soon as the users who received the drink opened the lid, the rich and sweet smell of pumpkin satisfied their expectations for Halloween restricted drinks.

However, after drinking the first sip of the new product, the experimenters could not help but show the shocked expression of the same Pingu on the poster. They say the new product does have a strong pumpkin aroma and smells like the steamed pumpkin in memory, but it is because the aroma is so prominent that it obscures the aroma of coffee. so that the whole taste is like a cup of sweet pumpkin-flavored oatmeal milk.

In addition, according to the official publicity and the materials posted by the shop assistant, the new product is not syrup, but a thicker and sweeter pumpkin sauce, even if it is less sugar sauce for users who do not like sweetness. the sweetness is still unacceptable. Some users who buy ice drinks say that if they do not stir evenly before drinking, the first sip may be the sugar sauce that precipitates at the bottom and does not melt.

On the other hand, customers who choose hot drinks say that perhaps affected by the temperature, the unique aroma of oatmeal milk is mixed with pumpkin, so that when they take their first sip, they seem to have eaten "shredded version of Pumpkin Porridge", "pumpkin rice" and "pumpkin paste with water". The feeling of experience is not much better than ice drink. A netizen joked that this cup of "lucky Pumpkin Porridge" would be a good breakfast if it was accompanied by a steamed bun.

Some fans who are disillusioned with Halloween restricted drinks said that although Lucky launched the new pumpkin product before the festival, but the unchangeable formula makes people think that the brand is just using a cup of pumpkin-flavored latte to meet users' expectations in order to catch up with tens of thousands of Halloween.

However, some people say that such restricted products are meant to be a novelty for customers to buy a cup and take a picture driven by the Halloween atmosphere. Once the festival is over, most people are not good at repurchasing, so why bother to research and develop?

Picture from: Xiao Hong Shu

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