Starbucks returns to 19 yuan breakfast, but netizens complain about not giving it away at a single order!

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Yesterday, the topic of # Starbucks abandoning price war # went viral on Weibo, and the brand once again became the protagonist of the heated discussion.

It is understood that Starbucks CEO Brian Nicole recently clearly proposed to "fundamentally change the strategy", the first passive knife is the former CEO Nathanli's "low-price policy." In markets such as North America, Starbucks has completely cancelled promotions such as "buy one get one free" and "price reduction by 50%".

In this regard, yesterday, the media asked Starbucks China whether the price will be increased, customer service staff said, "No such notice has been received, and at present we will randomly distribute coupons to user accounts through multiple channels. In some user WeChat groups, we will also issue one-for-one coupons or related coupons from time to time."

While the public was still wondering what kind of response Starbucks China would launch in the future, some users found that the brand's "19 yuan breakfast", which had been off the shelves for more than a year, had quietly returned.

This breakfast group appeared during the epidemic, when Starbucks launched a "full Star Breakfast" to alleviate the serious decline in turnover in many stores across the country. It was welcomed by many office workers in first-and second-tier cities because of its cost-effective performance.

Each breakfast package includes a staple food and a cup of fresh steam milk. Customers can choose to order a la carte product according to their personal preference, or they can choose to upgrade the drink to Starbucks coffee with a price increase. In addition, due to the resumption of self-brought cup service at that time, people can take their own cups to order food can also reduce 4 yuan, that is to say, at that time as low as 11 yuan can buy this breakfast combination!

It is also because it is so cheap compared with other Starbucks products, so it is also called the "pauper package" by many workers. However, at the beginning of last year, Starbucks officially took the breakfast combination, which had been sold for nearly three years, off the shelves, allowing workers to shout "Happiness is gone" on social platforms at one point.

But yesterday, this breakfast combination of Starbucks reappeared on the takeout platform, and the original match, which shocked many breakfast parties.

After learning the good news of "Wool return", someone quickly opened their mobile phone software to find out whether it was true or not, and found that the news of "Starbucks 19 yuan breakfast combination return" was true. But is only available on the takeout platform (at present, Coffee Express is not on the shelves), and it is not delivered on a single point. If you want it, you have to find another 10 yuan cookie to pay for it, which is really distressing for your wallet.

In this regard, many netizens in the comment area downstairs said that since they do not give it away, they will not buy it directly. after all, it is time for coffee shops to blossom everywhere. If you just need a breakfast combination with coffee, there are many alternative brands around the office area. There is no need to stick to it.

For those office workers who really live frugally, Starbucks' breakfast combination is nearly 20 yuan, which is enough to carry breakfast for several days. It can be said that it is not in their cognitive "poverty standard", so they generally will not consider it.

Picture from: network screenshot

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