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If you can't sell it, send it directly! The new brand name of Ruixing Coffee has been scolded again?!

Published: 2026-01-14 Author:

Last Updated: 2026/01/14, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, Lucky was scolded again for co-branding the surrounding gift rules. On the 21st of last month, Lucky announced that it would join the clay animation character Pingu and launch a series of cute perimeters designed with the theme of this penguin, including the Pingu co-brand.

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Recently, Ruixing was scolded again because of the gift rules around the joint name.

On the 21st of last month, Ruixing announced a joint name with the clay animated character Pingu, and launched a series of cute peripherals designed with the theme of this penguin, including Pingu joint stickers, cute head refrigerator stickers, co-named plush bags and DIY facial expression cups, etc., so that everyone can achieve Pingu freedom in one go.

It is understood that Lucky has already announced the acquisition strategy for each kind of peripheral before the official launch of the event, such as issuing an order for two cups of new products to get a joint sticker, buying a store-designated package (including the periphery) can randomly get any refrigerator sticker, mobile phone rack, etc., while the package of cups and plush dolls contains 7 cup drink coupons, and the price is relatively higher.

As the game around this time is to order two cups to start, and the set price is too high, even through the superimposed third-party platform discount is basically more than 30 yuan. Many penny-pinching workers hold their love for Pingu. Although they can't find a "coffee match", they still can't resist the temptation of these lovely neighborhoods. Instead, they buy two large cups of drinks at the original price of the set meal, and finally digest them alone.

Some contestants with a sense of ceremony, in order to gather together a complete set of penguin materials, not only got up early to squat, but also hoarded seven coffee coupons in Ruixing APP in one breath, which shows how much they like it.

However, when this wave of activities officially ended, many netizens found that Lucky unexpectedly sent out the second wave of Pingu material delivery, which was also around stickers, refrigerator stickers, cell phone brackets, and so on. But compared with the threshold of a week ago, it is much easier to get these penguin gadgets this time, as long as you place an order for any two drinks, creating a huge psychological gap for those who placed the order at the original price.

As more and more people knew that this wave of penguin materials not only returned, but also sent free news, everyone once said that they had been thundered by Lucky's operation. According to this group of Pingu true love fans, the price of the package, which was bought for the surrounding area, is not low. Only more than a week later, the designated package was directly given away at a reduced price, which is "really chilling."

In this regard, some netizens speculated that the popularity of Ruixing's event was too low, and the package designated to be sent around would cost more than 30, and most people who did not know the joint IP would not pay the bill at all, so it also led to many stores that still had a lot of inventory until the event was offline, so it would be better to "sell them cheaply" like this instead of throwing them away directly.

According to the employees who are active on the social platform all the year round, compared with Lucky's previous joint popularity, this limited neighborhood has indeed encountered Waterloo, and a number of penguin materials have been unsalable. Just a few days after the joint event was launched, some people sent piles of stickers into the dustbin, some sent the remaining materials to their predecessors, and some employees began to "sell at a low price" online.

Picture from: network screenshot

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