Mayday Art Exhibition, but Starbucks is so popular?!
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Recently, some netizens photographed a Starbucks employee holding up slogans such as "this is enough", "sad people want to drink a glass of STARBUCKS" and "Starbucks Love ING" standing in front of the store, attracting a lot of netizens' attention.
To passers-by, these slogans may only be regarded as the use of an online hotspot, but as soon as fans of the well-known group May Day saw it, they immediately knew that the slogans displayed by their employees were actually integrated into their idol's masterpieces. as a result, they can't help but wonder whether Starbucks is going to co-sign with May Day.
You know, recently, many coffee and tea brands have announced cooperation with popular stars, with the help of the star's own heat for the brand to increase attention and flow, driving offline store sales. Based on this, Starbucks, which wants to increase profits for its stores, would be a good thing in the eyes of fans if Guan Xuan partnered with May Day.
However, fans present at the scene explained that what netizens saw was not a joint campaign between Starbucks and May Day, but a two-way trip between fans and Starbucks clerks. It is reported that May Tian lead singer A Xin (Chen Xinhong) and the Chao card stayreal founded by Taiwan's well-known artist Bu Yiliang are holding a limited art exhibition in Shanghai Pearl, attracting a large number of fans and friends to clock in to commemorate it.
Interestingly, the limited store that stayreal opened during the exhibition happened to be next door to a Starbucks, and some of its employees happened to be fans of May Day. As a result, looking at the long queues in front of the stayreal store next door, these workers had an unexpected fancy job.
According to netizens who lined up at the scene, the Starbucks prepared limited cups and stickers for May Day fans during the stayreal limited event. At the same time, as long as the order ends with the number "5", you can get a free booking perimeter. However, according to people familiar with the matter, these restrictions were prepared after Starbucks workers applied for funding, not the official cooperation between Starbucks and May Day.
Apart from limited benefits, what delights fans most is the "call service" provided by Starbucks workers. Users at the scene said that when their order was completed, the clerk would take the prepared drink and call out to the customer at the door to pick up the meal.
However, because some guests use their own nicknames when placing orders, at the scene of the event, they can often hear Starbucks workers chanting slogans such as "Ms. XX,'do you want to be a cow and horse for Chen Xinhong? 'and" Ms. XX,' Ms. long-haired piper, your drink is ready. "wait for the next person to" die "and make the onlookers laugh.
Many fans said that while waiting for the entrance, listening to all kinds of funny nicknames shouted by Starbucks workers and getting their carefully prepared perimeter, it can really ease the boredom caused by long queues. "Starbucks you are so good at playing", "big score", "Starbucks emotional value is full".
Fans who have not yet clocked in, after seeing the live videos shared by others, said bluntly that the interesting interaction between clerks and fans would not only prompt users to place orders and drive store sales in order to experience the joy of the moment. It has also virtually enhanced the brand image of Starbucks.
Picture from: Xiao Hong Shu
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