The Overlord Tea Lady's cup tearing activity was "a mess"?!

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Recently, the overlord tea concubine celebrated her 7th birthday, and stores around the country launched a variety of activities to celebrate it. Among them, the most popular activity for fans is the "tearing cup" activity in Malaysia.

It is reported that the overlord Tea Girl opened a lucky draw in all stores in Malaysia from 16 to 17. Consumers who buy designated drinks and tear open the outer packaging cup may win the prizes offered by the event, such as discount coupons. In addition to the regular preferential benefits, this event also provides in-kind rewards such as brand-name backpacks, electronic products, perfume and lipstick, thus attracting many consumers to flock to it.

The rich prizes have led many consumers who want to "try their best to turn bicycles into motorcycles" to place orders, so orders from several stores in Malaysia have surged since the start of the event yesterday. In reality, the number of drinks to be made in some stores has exceeded 1,000 cups, while others have even reached more than 3000 cups, and this figure has only risen for a period of time, which shows the enthusiasm of fans for the event.

However, too many orders also make it difficult for customers to pick up their meals. Many people said they waited for hours to get their drinks after placing an order, while others looked at the numbers displayed on the ordering system and mocked whether they could get milk tea at 2 or 3 o'clock in the morning.

Some users who do not want to waste their time waiting give feedback. Because the official ordering platform does not provide a channel to cancel online orders, once an order is issued, it cannot be changed on its own. It can only be handled by the clerk who is too busy to touch the floor in the store. I lamented that this after-sales processing is really time-consuming and unfriendly to consumers.

In addition to the above problems, customer feedback on the chaotic cup tearing activity included: "the quality of the milk tea is worrying, there is no usual standard", "the order is paid, and the bank has also deducted the money." but there is no meal code "," I do not know if it is the problem of the ordering system or the staff did not scan the meal according to the process, the ordering interface shows that the meal is not served, but the drink is ready to be placed on the bar "…...

Various unexpected situations led users to say bluntly that the event had a poor sense of experience. They said that Tea Concubine had the same tearing activity before, and that the event at that time would not be so chaotic and could satisfy most consumers on the whole.

However, the frequent occurrence of this event has really made a large number of users dissatisfied with the brand. Most people pointed out that Tea Concubine, as the organizer of the event, should be able to predict the popularity of the event and take measures to deal with the possible situation in offline stores, so that the whole event can be carried out normally.

They believe that brands should control the number of orders taken by stores, so that clerks can handle orders within a certain period of time, and ensure that consumers can pick up food smoothly, rather than allowing "orders placed by users today can not be picked up until dinner tomorrow." affect the customer's activity experience.

Picture from: Internet

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