Stealing business! Luckin Coffee will open seven consecutive stores in Hong Kong!
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Recently, Lucky's foray into Hong Kong has attracted much attention from the industry.
According to the latest perspective provided by local netizens, some people found that Ruixing currently has a total of seven stores in Hong Kong. The addresses are located in Mong Kok, Miramar Plaza in Tsim Sha Tsui, Metro Centre in Tseung Kwan O, another City in Kowloon Tong, Sha Tin Centre, Ho Man Tin Plaza and Fuwei Financial Centre in Sheung Wan. Among them, the location of the Tsim Sha Tsui branch is adjacent to Starbucks, which smells like gunpowder.
It is reported that at present, the seven stores are under renovation, and the outer enclosure is marked with the words "about to open for business". As the first stronghold of the brand in Hong Kong, the Tsim Sha Tsui branch started recruiting in various channels two months ago, and the store is expected to open early next month, according to a source from Ruixing Shenzhen, who is in charge of recruitment.
In addition, some netizens found that the "decoration permit" outside the Tseung Kwan O store shows that the completion date is December 5, so it is expected to be able to open for business next month. Many netizens in Hong Kong on the social platform also post posts from time to time to mention the latest developments in other branches, which makes local consumers look forward to it.
It is not difficult to find that in the past year, it has become a trend for Hong Kong people to go northward to Shenzhen for consumption. at the same time, a number of mainland restaurant brands have also chosen to go south to open their first shop in Hong Kong. As early as last year, a number of tea chains, such as Honey Snow Ice City, jasmine yogurt and Shu Yi Xiancao, began to lay out the development of entering Hong Kong, and soon, coffee chains such as MANNER and Kudi took the lead in looking to the Hong Kong market. This year, Bawang Tea Ji, Tea Baidao and other brands have also announced the launch of trial operations in Hong Kong.
As for Ruixing, the Hong Kong media commented sharply in the title as always: "Luckin Coffee will plant flags in the three districts of Hong Kong, and netizens hope that the Hong Kong Starbucks Cup 40 will be extinct." Apart from the opening time, whether the wind of 9.9 yuan coffee can be blown to Hong Kong is also a hot topic among local people. after all, living in an environment of an inch of land and money, we naturally hope that the price of Lucky's branch in Hong Kong can continue the usual line of parity in the mainland.
In fact, on the whole, most mainland catering brands choose to raise product prices to varying degrees after going south.
Take MANNER, the coffee brand that first ate the soup. In Hong Kong, MANNER's cheapest products, concentrated and American cups, are priced at HK $20, while other products are generally priced below HK $30, while those in mainland stores are priced at 15 yuan for American style, 10 yuan for Italian concentrate, and about 15 to 20 yuan for ordinary milk coffee.
Comparison between MANNER mainland store menu and Hong Kong store menu
The same is true of tea brands. For example, for Xi Tea, which has lowered its mainland products to less than 20 yuan, the products in its Hong Kong stores are generally around 30 yuan; fresh-cut lemonade from Honeysnow Ice City costs 4 yuan in the mainland, while the price in Hong Kong is 9 Hong Kong dollars; another example is the overlord Tea Ji, which opened its first store in Hong Kong not long ago. The signature product "Boya Juxian" cup sells for 20 yuan in the mainland and 32 yuan in Hong Kong. The price of Chilled Mango Sago Cream with Pomelo medium cup of tea is 18 yuan in the mainland and 32 Hong Kong dollars in Hong Kong.
Although there is a clear upward trend in pricing after entering Hong Kong, these new brands still have a lot of "lethality" to their peers compared with the prices of popular local tea drinks (usually between HK $30 and HK $40). Let's wait and see what kind of price Ruixing will offer when she steps into Hong Kong for the first time.
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