There are no seconds for sale! Fan Zhendong, who is enjoying tea, is suspected of being blackmailed?

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

Some time ago, Xi Cha Guan declared table tennis champion Fan Zhendong as a happy tea champion and invited him to serve as an one-day store manager, which aroused the attention and discussion of the broad masses of fans. Many people regretted that they had not been able to drink a cup of milk tea made by the champion.

Therefore, while the heat has not gone down, Xi Tea recently launched a championship limited package jointly with Fan Zhendong. It is reported that the theme of the limited event is "relax 03:30". Users only need to buy the specified set meal during the afternoon tea on the day of the event to get limited refrigerator stickers and baggage tags printed with the image of Fan Zhendong.

As a result, the surrounding party squatted on the phone on weekday afternoons, and as soon as they saw the store, they rubbed against the company's Wi-Fi to quickly place orders. However, I do not know that too many people placed orders together during this period, and many people reported that the tea around them was sold out within minutes after the set meal was released.

A user said that in order to get the neighborhood in the first place, he would go to the nearby Xi Cha store before 03:30 and place an order but there was nothing on Mini Program. With a glimmer of hope, the user entered the store and asked, and the clerk told him that the package had been sold out and that there were owners all around the table.

Users who have experienced this wave of activities can not help feeling that it is even more difficult to grab a joint refrigerator sticker than to grab concert tickets. In response, the shop assistants hastened to explain, saying that the number around the stores assigned to Xicha this activity was very small, and that there were only a few luggage tags and refrigerator stickers in one store, and even if the employees wanted it, they might not be able to grab the extremely fast neighboring parties. "stop it. My clerk didn't get a refresh at 03:29 at four o'clock."

However, the explanation of tea workers did not completely dispel users' doubts about the "black box" of insiders.

Some netizens posted a search interface on the second-hand platform about Fan Zhendong's refrigerator sticker, which shows that the surrounding price has far exceeded the package price. Surprisingly, these high prices were put on the shelves earlier than the brand official Xuan, and speculated that Youxi Tea insiders may have detained the perimeter assigned to offline stores for personal gain, which made the restricted perimeter so difficult to rob.

For a long time, brands have chosen to cooperate with stars and online celebrities with their own traffic, and it is very easy to attract a large number of fans to rush to buy, so in the view of most people, Xicha, which has many joint cooperation experience, when working with Fan Zhendong, you should be aware of the popularity of the well-known table tennis champion, and you can also predict how many fans will want a joint neighborhood.

However, customers learned from the store staff that the number of perimeter owned by each store is basically small, which makes one cannot help but speculate that the brand uses hungry marketing methods to deliberately make fans fight for their favorite periphery. They said that this approach may not be able to achieve joint activities to drive product sales, but will also lead to user resistance to the brand.

Picture from: Xiao Hong Shu

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!