Put the cart before the horse?! Supermarkets around Mstand enter Guangzhou
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
Recently, many passers-by in Guangzhou Tianhuan Square noticed that a dark Mstand store was quietly stationed on the first floor of the square.

Looking at this fashionable and cool decoration Mstand, netizens who were aroused by curiosity could not help but go in and find out that this store is quite different from other stores. In this newly opened Mstand store, there is a dazzling array of surroundings, and many people call themselves as if they have entered a surrounding vegetable market.
It is reported that this Mstand Market is a flash store launched by the brand this year, which mainly sells surrounding areas. It has previously been stationed in Shanghai, Beijing, Chengdu and other places, attracting local neighboring parties to sign in here and buy their favorite cups and bags.

It is worth mentioning that the perimeter of the store is not sold separately, but is paid for according to the number of pieces selected by consumers. Judging from the in-store menu posted by netizens, there are four price packages in the store, each with a different number of items except for a cup of coffee.
In other words, whether customers choose a mug or a headphone bag, if they have only one piece, they will settle according to the lowest 128 yuan package. If users want to make a bargain, they should choose the "cheapest" 298 yuan package, so that the average price around a piece after purchase is about 70 yuan.
For such a flash store, the surrounding party was naturally very happy and went into the store to choose after opening, lamenting that people were dazzled by all kinds of periphery on the shelf. But for regular users who love Mstand, they only feel that this marketing model is somewhat anti-Tiangang, "the original coffee sent to the perimeter is more reasonable, in turn, I think a bit outrageous", "putting the cart before the horse."
Once upon a time, Mstand was recognized by many coffee lovers for its coffee not inferior to Starbucks and Manner, while the exquisite perimeter that accompanied the package prompted fans to buy pearls and boost product sales.
However, the perimeter that adds icing on the brand has become an eye-catching label on Mstand in recent years, with users paying more attention to the brand's new cups and bags and less talking about drinks that are supposed to be the protagonists in the package. So that some users sighed, used to tease Mstand is "buy peripheral free coffee", never expected that this joke came true, chain coffee brands opened the surrounding supermarket, the coffee in the store has become a free drink of commodity packages.
In addition, some went to buy the surrounding customer feedback, Mstand Market sold around although many styles, in fact, the quality is uneven. A user bought a backpack in the store and was damaged after using it for a day. He thought that the quality of Mstand products was high, "the perimeter of Mstand is very rough", "although the cup looks good, it is very chicken rib to use, and the backpack looks good, but the quality is not good".
It is undeniable that the "drink + perimeter" marketing model can indeed attract the attention of the surrounding parties and econnoisseur, which is beneficial to the promotion of the brand and the improvement of store sales. However, in the eyes of loyal fans of Mstand, the brand does not attach importance to the research and development of coffee products, but gradually develops gifts into the main business, which is very sad.
After all, no one thought that Mstand, which could compete with brands such as Manner, has now become "a coffee shop that lives by selling around".
Picture from: Xiao Hong Shu
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
Drinking coffee requires military inspections! The most dangerous Starbucks opens
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Yesterday, Starbucks opened a branch in the lookout tower in Gimpo City on the South Korean border, attracting the attention of the South Korean public and many foreign media such as The Associated Press and CNN. According to Yonhap News Agency, the Starbucks is located in Aijiao Peak and Pingsheng, Gimpo City, Gyeonggi Province
- Next
Lucky Co-branded Original God is in full swing! Employee: Stop scolding!
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop This Monday is a day that many "Original God" players are looking forward to. Early this morning, the joint package between Lucky and the game "Original God" was officially put on sale. At the same time, the joint flash store in Ningbo was officially opened to welcome fans who came here to check in.
Related
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- What are "nourishing beans" and "waking beans" in coffee? Do the coffee beans have just been roasted and need to be left for a while before sealing?
- Hunting for surprises?! Aunt Shanghai launches "Xiao Gong Ju Doll" causing controversy
- New progress! Starbucks selects buyers for its China business?!